UX School - Empathy Mapping
Further building on the my user personas I created a set of empathy maps for each of my personas. These help me build a better understanding of the users of the site by thinking about how they feel, think and act. User personas are great because they give you an understanding of who the user is but they should be further built upon to using these empathy maps so that it is easier to understand how the characteristics mentioned in your persona will translate into actions.















