UXT Week 4: Energy Budgets for users or corporations?
What if we had to shift paradigm and design within “energy budgets” – a given maximum of energy consumption for the services we design?
In my view the so called ‘energy budgets’ are already happening. In her speech Mel Hogan talks about a hurricane that ravaged Heuston in 2017. Thousands of people were left without energy and few miles down the road servers for big corporations were using energy as on any other day. Personally, I see how the sustainability card had been played by corporations since the inception of the term sometime in early 2000s. It is a hip word, one that makes customers feel like the company they buy from is doing more than just sell their products. The reality however is different, customers pay for these products, they pay for corporations to store/maintain 93% of unused data (Hogan,2020) and they pay for all those ‘innovative ideas’ that never actually took off.
This brings me to the conversation about how in the future will we design services with such a ‘energy budget’. Service design process “is the activity of planning and arranging people, infrastructure, communication and material components of a service in order to improve its quality, and the interaction between the service provider and its users” (Wikipedia,2021).
Since the corporations seem to gain more rights into public infrastructure and use soon scarce resources to achieve their corporate goals, where do the ordinary users fit it? In the book “ Homo Deus”, Harari explains how through the last century our society changes from Humanists- people who belive the human experience is the most valuable to Dataism- the information is the most valuable. As mentioned before, there are already examples when this becomes the case. Where servers storing information will receive resources needed to sustain itself rather than humans with their not as valuable experiences.
Since service processes take into account the planning and arranging people to improve interaction between the corporation and the user, who will be the person deciding what is more valuable and what an improvement actually means? I believe this person to be a UX designer in the future. Our job as UX’ers is to understand our users, business needs and find a way for them both to live happily with their needs fulfilled. It is already not so easy to balance both and I believe in the future UX’ers will have even harder job.
Imagine, there is no energy in your building for a whole week, you can’t make a warm tea nor take a shower- but don’t worry all your past Tweets and photos are safely stored on servers that have energy. Will you as a user be happy with this arrangement and see it as a good interaction between you and The Corporation? Personally, I would be enraged because I believe I’m more valuable than some information. The corporation on the other hand finds your information to be more valuable than you as a person. What should UX designer to do then? Focus on your needs as a user in a human centric way or since The Corporation pays your bills you should care about their needs more?
As a future UX’er one will need to dive deeper into subjects that are currently not covered in a general UX course. Subjects such as philosophy, sociology and sustainable development will need to be thought to at least some extent. UX designer will need to learn about ethics and morality of designing, the consequences of their designs on a society in a context of business, climate and especially ethics. Our natural resources are scarce and UX designers will need to take that into account too, it won’t be a job just for engineers and farmers anymore. As a UX designer I never stopped to consider corelation between finite resources, providing useful products and happy customers. Once I start looking from this perspective, I see that my job will become much more challenging but also exciting. No more pixel pusher but a digital reform maker.
So my question to you is this: Do you think as a UX designers we should take these finite resources into account when designing and why?
Homo Deus- Book by Yuval Noah Harari
https://youtu.be/mMnBTSaRcEk - Mel Hogan talk
https://en.wikipedia.org/wiki/Service_design#:~:text=Service%20design%20is%20the%20activity,service%20provider%20and%20its%20users.