Christian Holst, Co-founder of Baymard Institute, figured out which type of items’ list works better: an infinite scroll, pagination or the “Load more” button. 🥸
Baymard Institute researches the interfaces of online stores and publishes the results of their observations.🧐
Pagination is the default solution on many eCommerce platforms, so it's the most common. “Infinite scroll" is sometimes inconvenient: in search results and on mobile. But the “Load more” button combined with “lazy” loading of products creates a pleasant user experience.
What is better to use?
➡️ In categories - the “load more" button with "lazy" loading; ➡️ In the search results - the “load more" button in combination with the number of objects found; ➡️ On mobile - the “load more" button but load fewer objects than on desktops.
More detailed research you can find in blog at my website 👉 eliss.design
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