How to Make High Converting Landing Pages
Marketers are spending a lot of time and effort in generating traffic from blogs and their website, hoping that the audience will join them. But if the destinations are not clear and entice visitor then you are wasting your time. That is the reason landing pages are so important. You need to keep in mind all the key factors while designing a good landing page.
I am starting with the basics
What is landing page
It is the main webpage where you are your visitors come and if they are enticed by your product, they close deal.
Standalone web pages are very effective landing pages, they focus on a single thing and clear call to action button that points to your targeted audience. They work as a Lead Magnet for you.
The aim of the landing page is to convert high user rate. A good landing page always targets a particular audience.
Why Do You Need Landing Page?
If you want to sell something online, to capture email and generate leads, invite people for webinars and conferences, make an announcement, offering any discount or want to build an audience, then yes landing pages serve as the most crucial role in your business.
The purpose should be clear and should be properly linked to the appropriate call to action. If your the business has multiple products then don’t confuse your visitors by putting too much information on one page instead create multiple landing pages and make sure that everyone has a different purpose.
See the example from the International New York Times page:
According to Hubspot 48% of marketers are making new landing pages for each campaign
Anatomy of a High-Converting Landing Page
Let’s take a look at the anatomy of landing page how a landing page should be
Heading
The heading is the main thing which catches visitor’s interest. It should be very concise and should completely be covering everything that a page offers. It should be perfectly phased.
Body text
This includes the content on display on the landing page. Content is the king so it should be interesting enough to entice visitors to stay on the page and fulfills the purpose of landing page
Keywords
Keywords are very important, through the people will discover you. Keywords should be appropriately placed in the heading tag, page title, and in the landing page content.
Image
Landing page image should be very prolific and creative to entice visitor.
Social Sharing Buttons
These are so important and enable the visitor to share the content of your page on social platforms. They should be well managed and active.
Hidden Navigation
Top navigation bars should be kept hidden to minimize distractions, bounce rate and friction on the landing page.
Conversion Form
This form usually contains some offer or asks the user to exchange its information known as a Lead magnet.
Video on Your Landing Page
More visitors prefer videos over the reading content. Watching video is always better than reading. According to eyeviewdigital.com putting a video on your landing page can increase 80% of your conversion rate.
Go through these points you will know the importance of video.
Helpful in building customers trust
People are lazy in reading
Retains visitors for longer time on page
More possibility of getting conversions
Gives a better understanding of the product.
Importance Things To Do For a Better Conversion Rate
If you want to increase the conversion rate of your landing pages then these are the most important elements you should practice.
CTA Call to action
Now, this is what you want your visitors to do. after making a good landing page, you want them to signup, shop, see your video, download anything, or contact us.
An Offer (Lead Magnet)
Entice your visitors with anything, discounts, offers, free trials, gifts, etc. you are giving them in exchange for what you want them to do.
Keeping it simple
Keep your landing page simple. Remove any distractions which take people to take long time in making a decision.
Headline
It should be very catchy and should instantly grab visitor. Make sure it covers the key benefits of your offer.
Savy Layout
There are many people who are still using low resolution computers so create a layout of your landing page in low resolution.
Design
Keep the design simple use clear and bold fonts and make more videos to make it more interesting.
Social media you can show your social profiles and reviews are very important, highlight your testimonials, reviews, and press mentions
Is my landing Page Good or Bad?
If you want to know that either you’re landing page is good or bad then it’s simple. If your landing page is fulfilling the purpose of its creating then it’s a good landing page. Be careful about choosing sales funnel software
But if the landing page doesn’t satisfy end-user then it would be a worse landing page.
A/B Testing Your Landing Page
A/B testing It is the way to experiment and compare between A/B two components and to decide which works best. You should test new element at a time .once you have measured its performance then you can create different versions of it through this, you can confidently conclude which element performs best for you.
Conclusion
The main thing to conclude from the above discussion is that every landing page should accomplish a single goal whether selling, branding, growing leads. Landing page should give the information which a user is looking for and of course it should come through a good sales funnel builder.