Aug 2, 2025
The Shadow Brand: When Your DMC Becomes the Real Face of Your Travel Business
In today’s hyperconnected global travel landscape, the line between brand identity and operational delivery is blurring. A well-positioned b2b travel agency spends years building a client base, crafting unique journeys, and fostering loyalty. Yet it’s often the Destination Management Company (DMC)—the on-ground executor—that owns the final impression. This leads to a powerful industry shift: your…