What society overwhelmingly asks for is *snake oil*. Of course, the snake oil has the most impressive names — otherwise you would be selling nothing — like "Structured Analysis and Design", "Software Engineering", "Maturity Models", "Management Information Systems", "Integrated Project Support Environments" "Object Orientation" and "Business Process Re-engineering" (the latter three being known as IPSE, OO and BPR, respectively).
Edsger W. Dijkstra













