CSU-Piat’s dairy center is a government-owned business which is situated at Cagayan State University, Piat campus. The conduct of this research aimed to analyze the value of the different chain of activities in CSU-Piat’s dairy center. This study utilized the descriptive research method using interview method (focus group discussion) in collecting the required data and narrative analysis in analyzing the collected data. The management team of the dairy center was the respondents of the study. From the findings of the study, the researchers conclude that the current 15% net profit margin is a result of the CSU-Piat’s dairy center’s current primary and support activities. The possibility of increasing its value may be achieved if changes in the primary and support activities will be done. Additionally, if the dairy center management team can make use of its competitive advantages, it can further increase its value, thereby increasing sales and income. Furthermore, the researchers recommend that there should be an electronic sales and inventory system for easy access of financial and production data. However, the expansion of product distribution can be achieved thru linkages and/or partnerships with potential retailers and the establishment of stronger customer relationships through after-sales services should be considered.
