#vfxmgfmp1

[azeriafx]

Colour schemes

imo it makes most sense to take the colour scheme from the album art when producing this, because it represents the visual and sonic theme of the album well. 

[azeriafx]

The feel of the album:

The Midnight’s Tim McEwan tweeted when the album dropped that ““KIDS” is never wanting to grow up. It’s Peter Pan. It’s adventures on your bikes. It’s Saturday morning cartoons. It’s afternoons at the arcade while your parents are busy working two jobs to keep up with the empty promise of 80s capitalism. But you. You’re young. You’re free.”

This informs my colour and stylistic choices when producing the promo 

[azeriafx]

specs

~20 seconds in length

Communicate the visual style and sonic feel of the album, ‘Kids’ by The Midnight.

Be rendered in a 4:5 aspect ratio, as to be rendered accurately on social media platforms like Instagram and Twitter. 25 FPS

Use a mix of 3D and 2D graphics created in Cinema4D and After Effects.

Use sound but not require it to catch a potential listener’s eye as promos like this are often viewed muted.

[azeriafx]

idea

So I’ve decided to make a promo for the last album from The Midnight, which was called Kids. Next post will be me setting out the specifications that need to be met for me to call the project a success 

[azeriafx]

Ideation

so while I did want to film something, I’ve decided that due to time constraints and lots of travel during the time available, that instead I’m going to do a retro-inspired 3D motion graphics sequence, probably to promote a song or album, although I’ve not chosen that yet. 

[azeriafx]

FMP ideation

so today i’m starting to formulate what I want to do for my final major project. I know I want to mix filmed material with an intense graphic editing style. And because the whole piece has to be less than 90 seconds, I’m going to aim for 60.