#videoweek

[w8ting4oct1031]

Where will video & CTV budgets go to reach the price-conscious consumer? 👀

Catch our Global Chief Investment Officer Helen Price and esteemed industry colleagues discuss this challenge during a panel event tomorrow at VideoWeek.

Moderator Tim Cross, Assistant Editor, VideoWeek

Speakers

Dan Conneally, VP Agency Solutions UK, Samba TV

Helen Price, Global Chief Investment Officer, Wavemaker

Michelle Morgado, Group Director of Advanced TV, Ebiquity plc

Sam Finegan, SVP Demand, Lightbox TV

[dlkwlowedigital-blog]

Red Bull to collaborate with Zach King

Red Bull aimed at both YouTube and Vine audiences thanks to its new video with Zach King, the Vine star with more than 2.9 million followers. Red Bull is known for associating the brand with great people and epic events. It seems like the brand is adopting the same strategy online, getting Zach King to demonstrate Red Bull’s magical powers in a YouTube video.

While Red Bull keeps promoting great talents, it is fast becoming a huge hub for creative and talented people, not just the athletic or sporting:

[dlkwlowedigital-blog]

Honda's Endless Road

Honda launched a video called Endless Road last week. It showcases a car driving in an infinite loop, communicating the brand's endless desire to make the most advanced CR-V yet. It's a smart way to convey Honda's bigger purpose, based on performance, longetivity and never-ending commitment to quality. In addition to this, a dedicated YouTube page has been created, enabling you to synchronise with your current location in real-time - getting the loop to adapt to your time of day and weather. Nice move from Honda - their partnership with Googles creative team is clearly pushing the boundaries of YouTube after the launch of The Other Side campaign.

[dailydesigners-blog]

8-Bit lunch breaks are hard to come by these days.