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[w8ting4oct1031]

https://www.mindshareworld.com/news/pov-youtubes-new-playable-games

POV: YouTube’s New Playable Games

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Mindshare Adds New Global Strategy and Innovation Leads

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The 2023 Programmatic Audio Report from GroupM & IAB Europe - GroupM

The 2023 Programmatic Audio Report was created by GroupM and the Interactive Advertising Bureau to ascertain the current investment levels, growth drivers, barriers, and opportunities within digital audio advertising in Europe.

[w8ting4oct1031]

Susan Long on LinkedIn: #newopportunity #mediaplanning #mediajobs #advertisingagency…

Now Hiring! Immediate need in San Francisco and Los Angeles! Wavemaker is looking for a Planning Manager to join our team that supports our

[w8ting4oct1031]

Susan Long on LinkedIn: #lineartv #mediaplanning #mediaplanner #newyorkjobs #chicagojobs…

Now Hiring! Immediate need in NYC or CHI!! Wavemaker is looking for a Planning Manager to support our large pharmaceutical client! Not only

[w8ting4oct1031]

GroupM Elevates Samantha Bukowski to Lead Unified Commerce Capability Inside GroupM Nexus - GroupM

GroupM has announced the elevation of Samantha Bukowski to lead GroupM Nexus Commerce, GroupM’s newly unified commerce capability inside Gro

We're excited to introduce Samantha Bukowski as Global Head of Commerce, where she'll lead #GroupMNexus Commerce and help clients unlock the ability to manage the full commerce ecosystem and deliver measurable business growth. See more:

[w8ting4oct1031]

From 2023 onwards, carbon measurement and inclusive planning are the default standard on every one of our media plans ♻️

The journey towards sustainable advertising requires accountability, and we are united with WPP and GroupM to advance the rapid reduction of carbon emissions in media.

Jennifer Manning, Wavemaker’s Managing Partner, shared with LBBonline - Little Black Book how we are using GroupM’s carbon calculator for granular channel-level measurement, as well as our investment tests and newly-launched eco-effectiveness approach to carbon reduction – all of which are driving results for clients and the planet, without compromise.

We celebrate being a part of a network which is accelerating vital change in our industry and couldn’t be more proud to stand with our clients who share the same values. We stand committed to reaching net zero across our direct operations by 2025 and our value chain by 2030 🧡

[w8ting4oct1031]

Let’s talk TV 📺

Our Executive Director, Media & Product James Weinberg, has recently had an article featured in WARC on how brands can stay competitive in challenging times by revamping their TV planning process.

Throughout the article James emphasises the importance of TV planning strategies and how creative is evolving, explaining how even AI can be a part of this process.

“Soon, the savviest addressable TV partners will use AI to gain deeper insights on viewers’ mood and preferences and better capture their attention through truly dynamic creative”, says James.

[w8ting4oct1031]

Addressable Advantage: Driving Business Growth with Addressable TV - GroupM

Creative messaging optimization within addressable media represents a huge opportunity for brands to dial up campaign effectiveness. But, it has been largely overlooked.

[w8ting4oct1031]

brightonSEO online - April 2023

A Talk by Omar Salah

How to drive value to your business and clients 💪

Omar Salah, our Paid Search Account Director, recently spoke at #brightonSEO on Floodlight Custom Variables.

Omar received a very positive reception from the attendees, detailing how we can change our mentality from driving pure revenue to driving value.

Interested In making better business decisions? Watch a recording of the session via brightonSEO online👇

brightonSEO online - April 2023

A Talk by Omar Salah

#mSix #ThoughtLeadership #DrivingValue

[w8ting4oct1031]

Neurodiversity in advertising: the benefits of tapping into the world’s largest minority group

Great minds don't always think alike. This Autism Awareness Month, we're moving the dial on DEI to discuss why accessibility is still not hi

"Accessibility can make experiences more inclusive and higher quality for everyone," says Marie-Claire Barker, global chief people officer, GroupM. 

[w8ting4oct1031]

Introducing… Sam Fellows, Managing Partner - Gain Theory

Sam discusses the value of brand-led marketing, why a recent McDonald’s campaign caught his attention, and which books he recommends to bett

Sam discusses the value of brand-led marketing, why a recent McDonald’s campaign caught his attention, and which books he recommends to better understand what the future might look like. See more:

[w8ting4oct1031]

What's in an orange ball? 🟠

The orange ball in our logo symbolizes the Wavemaker attitude of Positive Provocation.

The orange ball is an unruly character that isn't afraid to have a point of view and do the unexpected.

It reminds us to challenge our plans and strategies every day, so that we can find better ways to grow for our clients and ourselves.

We've been finessing our Cannes Lions International Festival of Creativity award entries this week, and we can't wait to show the world the stand-out work that Wavemaker has created around the world in the last year.

Big thanks to Nic McCarthy and Jessica Carolan Masterson who lead our award submissions from a global point of view.

[w8ting4oct1031]

https://www.warc.com/content/paywall/article/bestprac/how-marketing-can-strengthen-its-alliance-with-finance/en-GB/150990?

Featured in #WARCEditors, Managing Partner at Jon Webb outlines four ways marketers can strengthen their alliance with finance and drive business growth. ?

[w8ting4oct1031]

“How do brands avoid becoming non-essential?” 35 performance marketers on the IPA Bellwether results

Is it time to discount or defend price premiums? As this week’s IPA report paints a picture of unsteady adspend growth, PMW quizzed our pane

The Q1 2023 IPA Bellwether report reveals an increased appetite for marketing activities from UK companies.

In response to the report, our Managing Director UK Lucia Mastromauro has provided advice for marketers in Performance Marketing World and Mediashotz

She explains, "With budgets set to increase, It’s vital that marketers are in a position to accurately target and measure their campaigns in a complex privacy and regulatory landscape.

Bringing together fragmented data from multiple platforms and technology solutions will be key for businesses that want to reach customers across multiple channels."

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Incredibly pleased to announce we have won the #CXMediaAwards in the category for Best Social Strategy at the Campaign Media Awards!

Congratulations and well done to all involved 🎉

Millie Barrow

Joseph Kidd

Ahmed Benissad

Laura Varnam

Victoria Bickle

Kelly Hilton

Victoria Burridge

Harriet Dyson (Sanders)

Callum Watt

Aimee Vina

LADbible Group

#mSix #CampaignMediaAwards2023 Campaign Magazine UK #awardwin #agencynews

[w8ting4oct1031]

Simplification, responsibility, automation: GroupM’s approach to a changing market

EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape a

Our approach to responsible investment is resonating with clients and consumers: "The engagement with those audiences and what they think about the brands is really positive. There is a clear economic yield that you get back from that." #CampaignLiveUS