#virginmist

[landre1]

virgin mist by L.A.D.S  subscription with the surprise of secret trips and interactive chances to win more rewards the more you pay the more chances you have of flying to a trip of nevermistadventures.

[landre1]

Research & Outcomes 

Overall I can still push the overall loyalty scheme with more development of the visuals and so that the overall concept of mist loyalty is clearer for the user.

For instance, more screens exploring the overall concept of how they access there reward and points system for using it on their trip. This would have made the overall concept more solid and given the user more information into how it they are able to receive their prize etc. Also in my overall evaluation of this design brief, it was challenging however I did manage to pull it together but with so many different aspects and concepts to merge into one overall outcome I felt the boundaries of the visuals still needed some minor tweaks however i feel that the overall concept of the secret garden party idea has expanded into a much more defined concept that is interesting and exciting for future ideas. The approach to the brief is to give the members a once in a lifetime experience and if I had more time I would have been able to portray the true nature of the mist concept in a much more minimal and clearer way. Therefore the information about how the app worked would have given me another interesting outcome.

I did enjoy the making of mist and the development of the idea has changed dramatically and the overall outcome is on point as I wanted to express it was all about mist being a secret so you never mist adventure its also a play on words the branding represents the window of a plane and you looking out and switching hence the slide button under the brand name.