L.A.D.S LEO SANDIFORD

Creative Impulse©™ Visual Communication

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Base / Art Brussels / Art Brussels 35th / Poster / 2017

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(L.DOT Sandiford).

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(L.DOT Sandiford)

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virgin mist by L.A.D.S  subscription with the surprise of secret trips and interactive chances to win more rewards the more you pay the more chances you have of flying to a trip of nevermistadventures.

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1. COLLECT 7 STAMPS AS ANOTHER INCENTIVE FOR MEMBERS TO WIN MORE CHANCES ON MIST TRIPS [?] CHANCES WHEEL

FURTHER DEVELOPMENTS ON HOW IT WORKS 

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Millennial Art Market by Pol Solà

Pol Solà (Barcelona, 1985), is a director, designer, animator, and co-founder of the creative studio Device. As a digital artist, his work materialized as harmonious and balanced compositions of minimalist and colorful aesthetics.

In his work, he explores the use of light, application of shadows, transparencies and reflections in a synthetic and contemporary way. His work drinks from nature, as organic and real, but at the same time he manages to detach himself from all these referents by creating strange but at the same time attractive dimensions that evoke order, silence and reflection.

T D B:  instagram  •  twitter  •  facebook  •  newsletter  •   pinterest

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Research & Outcomes 

Overall I can still push the overall loyalty scheme with more development of the visuals and so that the overall concept of mist loyalty is clearer for the user.

For instance, more screens exploring the overall concept of how they access there reward and points system for using it on their trip. This would have made the overall concept more solid and given the user more information into how it they are able to receive their prize etc. Also in my overall evaluation of this design brief, it was challenging however I did manage to pull it together but with so many different aspects and concepts to merge into one overall outcome I felt the boundaries of the visuals still needed some minor tweaks however i feel that the overall concept of the secret garden party idea has expanded into a much more defined concept that is interesting and exciting for future ideas. The approach to the brief is to give the members a once in a lifetime experience and if I had more time I would have been able to portray the true nature of the mist concept in a much more minimal and clearer way. Therefore the information about how the app worked would have given me another interesting outcome.

I did enjoy the making of mist and the development of the idea has changed dramatically and the overall outcome is on point as I wanted to express it was all about mist being a secret so you never mist adventure its also a play on words the branding represents the window of a plane and you looking out and switching hence the slide button under the brand name.  

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DEVELOPMENT OF MIST

I was also meant to add another feature so that members can also generate a mist trip through the wish list mist trip. In this development, the concept is that the mist trip wish list is how members can add the places and destination they have always wanted to go to.  The wish list is generated by there content of social media such as loving or liking an image mist trip would automatically transform that information across and add it to the list of prizes or be able to access their trip of a lifetime by mist surprising the member with its loyalty scheme is another consideration 

 is another important aspect as it would allow its members the opportunity to create a trip through there own social media content they have loved or liked and we can give them a once in a lifetime opportunity TO VISIT THE PLACE THEY HAVE ALWAYS wanted to explore and with the mist overall concept about connecting people and giving the customers back the control of there trip is another feature that adds more engagement and meaningful experiences with flight and hotels so you never mist adventure with virgin mist wish list. 

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BRANDING FOR LOYALTY is KNOWN AS MIST OR MIST TRIPS [?]ITSSUBSCRIPTIONSERVICEFORCHANCES IS [?] A GAMIFICATION ELEMENT THATS MAKES THE MEMBERS ENGAGING AND ALSO BRINGS IN INTERACTIVE ASPECTS.

THE IDEA IS BASED ON THE WHEEL OF FORTUNES.

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Development of mist

Each image explores the various outcomes for hotel and flight experiences how mist is about the unknown and not knowing is the joy of bringing back adventures so never mist adventure with mist is one solution. 

Another concept about MIST is to make booking more easily accessible

PROBLEM: MAKE BOOKINGS FLY & BRING BACK THE EXCITEMENT OF FLYING WITH HOTEL & FLIGHT EXPERIENCES.

INSIGHT: THE SECRET OF KNOWING WHERE YOUR GOING IS ONE ISSUE AS YOUR ALWAYS TRYING TO FIND FACTS AND LITTLE PARTS OF THE COUNTY BEFORE YOUVE EVEN BEEN THERE YOUR SELF.

IDEA : MIST: IS THE SECRET GARDEN PARTY OF FLYING SO THE IDEA IS BASED ON STRUCTURE OF A SECRET EVENT BUT FOR FLYING AND HOTEL EXPERIENCES. THE INFORMATION IS ACCESSED DIGITALLY VIA THE APP AND VIRGIN ATLANTIC MEMBERS ALSO GET POST- CARDS SENT.

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Marketing and promotional uses of visual communication to generate content + developments with virgin mist

MIST _ Tailored by us made by for you

Secret location secret adventures discover and be a go-getter with virgin mist.

Select various options and themes of trips of creating your own journeys a month with a subscription service that introduces several aspects of 

- Wish List + Inspirations 

That will automatically allow you access to the latest deals in the countries you want to visit. By using Mist Wishlist - Generates the members chosen destinations by using social media services such as Instagram.

By using a service like Instagram the user will be able to upload the content from the places they have liked on that platform and be able to select and book the places they see in the pictures and allows them to surf for the most exclusive experiences in those countries. It uses smart technology that includes automatic wish list that is provided by the data from Instagram and transforms the places they see to experiences they can make a reality. 

PRINCIPLES FOR PROGRAMMING LOYALTY OR SAVINGS SCHEME FOR VIRGIN MIST MEMBERS. 

Create:  Content that will be unique for each member and also engaging by using mist the concept is paying for a subscription service per year and having the opportunity to experience what the world has to offer and be the king and queens of the skies. Mist allows the user to plan and offer a yearly or monthly service with a maximum of trips per year and depending on the type of user each trip is tailored by us for you.

Display: Promotional tools and usage of website and interaction service that visually connects with the overall concept of mist and also incorporating random wheel of fortune (   ?  )  OR mist secrets - select your trips by using virgins ratings and gaining access of the destinations in several ways every couple of weeks each part of the trip revels as you approach nearer your adventure.  (The earlier concept of mist relates to this selection of the development.) Secret location & hotel idea)

Engage: How does the user use the interactive aspect of the (subscription service via app or website frame wire).

Why you would want to sign up and use this service this is the first that uses a loyalty scheme for its users and its the first airline to introduce a unique experience by applying each aspect of mist in order to produce a rounded solution for travelers and the future of a traveller.  IMAGERY - experiences 

Promote: persuasive languages  Deliverables App, Website splash screen animation and interactive aspect to the promotion and display how the service will work as a whole. 

- Subscription service tiers marketing pricing how cost-effective is the service and how much will the members be wanting to pay per month or annually. Essentially its mimicking the themes of serval design aspects that we use today and by merging them all into one service allows the user to be free in making decisions and does all the hard work for you.

Marketing and planning a business model of the service of mist.

Newsletters & magazine visuals -  with weekly deals and codes to use on your trips.

Tiers - Imagery pricing engagement tones of voice use of language connecting to more than one type of traveler that has to be represented through the tet imagery and system. Marketing a business model on various themes of trips. 

Random wheel of fortune: the best-kept secret is an exclusive service only mist members can use.

Overview of the design and frame wire to represent how each element of mist works for the user. By offering exclusivity for each tier and creating a number of memories and experiences.

Gamify: Interactive visuals to give an overview of the whole concept and also have the ability to select different themes by booking with this service it allows its members to a fixed fee that allows them access to a certain amount of trips a year so, for instance, each type of journey allows a different experience for the user. Giving them the controls. 

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https://www.surfair.com/us/membership-pricing/

SUBSCRIPTION SERVICE BUSINESS MODEL RESEARCH

ON STREAMING 

As well as the idea of keeping the hotel and flights a secret the customer can access more information however with this they must become a member a subscribe for the holiday's experiences to fit the future travellers desires and needs for all round experience from booking til reaching the destination never mist adventure with virgin mist subscription services such as being the kings & queens of royalty in the skies only with virgin.

https://www.chargebee.com/subscription-management

The Netflix Effect : Technology and Entertainment in the 21st Century

Streaming : Movies, Media, and Instant Access

Audience : Marketing in the Age of Subscribers, Fans and Followers On-Demand Culture : Digital Delivery and the Future of Movies

Cutting the Cord—A Marketing Case: An Examination of Changing TV Viewership

Netflix, Amazon, and branded television content in subscription video on-demand portals Challenges and solutions for marketing in a digital era Technological advancements and social challenges for one-to-one marketing

SUBSCRIPTION BUSINESS MODELS.

https://www.wexinc.com/insights/blog/wex-travel/subscription-models/

TRAVEL TOURISM 

https://www.travelpack.com/general/flynowpaylater

https://www.travel2world.co.uk/airline/virgin-atlantic.html

https://www.budgetair.co.uk/airlines?gclid=Cj0KCQjw4-XlBRDuARIsAK96p3CoI4JZqPEklZfoJer_tP_PB84b3kjwYyAbrFW5gxL9P8lvAoxfjZEaAumAEALw_wcB&gclsrc=aw.ds

https://www.surfair.com/us/membership-pricing/

https://skift.com/2016/02/01/onego-offers-unlimited-flights-for-a-price/

https://subscription.flightglobal.com/airline-business

Links and other research 

recently introduced subscription models to boost user numbers.

The airline industry has so far remained unaffected by the subscription economy, but Surf Air hopes its private jet service will change that.

However, it’s not just the subscriptions model in itself that has driven the growth of companies like Netflix and Spotify. At the heart of their services is a seamless user experience that trumps traditional ways of buying movies and music.

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