Memorial Day is not about sales or long weekends or the unofficial start of summer.
It is about the men and women who put on a uniform and never came home.
It is about the families who sent someone they loved off to serve — and waited — and received news that no family should ever have to receive.
It is about the price of freedom. A price that is never abstract when you understand who paid it.
We think about that today.
At Vista Business Group we are grateful every day for the liberty that allows us to do what we do — to help hardworking people build businesses, create livelihoods, and pass something meaningful on to the next generation. None of that is possible without the sacrifice of those who served.
We remember the fallen. We honor their families. And we are grateful — deeply, genuinely grateful — for everything they gave so that the rest of us could live freely and build something worth passing on.
To every family who has lost someone in service to this country — thank you. We remember them today and every day.
— The Vista Business Group Team