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Henur Polo Ulianov Marín Enrique Dimitrof
Henur Marin con sus hermanos en un jamming electrónico
E V A L U A T I O N
At the beginning of this term, I was actually more interested into looking deeper in how the advertisement industry works. Especially the idea of visual manipulation caught my attention at first. Actually trying to understand how many components and roles are necessary to make a manipulated image successful. At the end of the day, what is it about a certain ad that makes you look at it longer than any other or even be mesmerised? Therefore I wanted to start looking at the first steps
Having been a fan of Man Ray’s work for a while, it occurred to me, that when was an influential artist of his time, that he started working with collages and his rayographs by using his photography which at the end of the day is not that much different than what we know today as Photoshop.
The idea of image manipulation is not a concept that only appeared in the 21st century with the growth and development of digital possibilities but one that has been around for decades. While artists have been using the concept of image manipulation for many reasons, the main goal remains to feed a person an illusion, a lie, to the point of being mistaken by reality.
The main book that proved very helpful while doing my research was ‘Utopia/Dystopia - Construction and Destruction in Photography and Collage’ by Yasufumi Nakamori. It gave me an insight on how artists from the late 19th century to the present have used photographic fragments or techniques to represent political, social, or cultural issues in society. As for websites, I found that the issue with them was picking out the reliable ones. Still, doing so I discovered the work of John Heartfield, which was really interesting. It made me want to look into how artists nowadays use image manipulation to draw attention to social and political issues in order to compare it with his work in the 1930’s. Oliviero Toscani’s work with Bennetton has always been impressive and quite controversial (cf. ‘Unhate’-campaign) and I think that’s what image manipulation has managed to do. While nowadays we’re used to image manipulation being used in glossy magazines and ads, giving us an illusion, an idealised image of what perfection is supposed to be, it has also enabled artists to tell truth. It was mainly this contrast between endless possibilities of Photoshop that Graphic Designers have access to in industries nowadays versus how artists began experimenting with photography at the beginning of the 20th century that pushed me towards directing my research on this subject.
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music for the eyes II