Sep 20, 2016
After another round of interviews, I completed my visual opportunity analysis.
The goal of this research method was to do a comparison between the product’s (my iBook) aspirational qualities to the target audience’s core values.
Through this analysis, I believe creating an iBook is still the best decision because it sticks to traditional reading and research habits while also introducing a new, simple technology to the older generation. It still allows for a great deal of independence and power. It can also make an impact on furthering the success and profit of the business.