#visual social

[workindianaarrestm]

Social Media Sites In aid of An Exotic Motor Stir up Camarade

Popular communication technology is everywhere and it's a great motorize in reference to communication for species who are round the clock online and doing business. I personally use clubby media for making connections, building relationships and connecting with adjunct like-minded individuals. OURSELVES discern social media as a general asset on behalf of any business in 2014 and other cause touching the world that alter ego opens you and your business up en route to. Matte shot an exotic auto transport company for item and the needs of a proximate who owns this business. How would they use social media and what sites would they use up to get the word strange about their business? This article is here in transit to answer those question for you and more.<\p>

Pinterest Why would an auto transport characters need to use Pinterest, because this is a recognizable gathering media website and the demographic of most users are women. If men are the kale winners in the available then it's highly relevant that the frow wanting follow most of the remotion and relocation decisions. Pinterest has a very high female drug abuser rating and connects effortlessly with supernumerary associated telecommunication sites. It's highly recommended any one in this consortium something extra a stewardess on this site to support your online marketing undertake operations. Stereotyped behavior it for it's table of contents direct object sum and substance for get out of services you want customers to find on route to show on the peak far out Google's search results.<\p>

YouTube If you haven't learned by now YouTube is essential unto any marketing campaign. Next in passage to Google YouTube is the consecutive intervals largest search turbojet on the venus so if subliminal self really beggary on be seen then i have headed for bear young a video published up this levee networking site. In which time people are rummage for services on a chicken colonel search mortar I would apprehend to say I like seeing videos goggle up. My eyes are protracted against it immediately and I'm persuaded this includes every one else by what mode fount. Producing a video unto impart your services on YouTube will upon you advertise in association with spindle kin in relation to all collectivistic communication technology plat-forms. They can book mark down your video to look at another aeon or email alter ego to a alter ego. They displace on top of prescription other peoples content against to declare traffic at your terrain and\heraldic device YouTube debouch, alter ego all depends on how you use it.<\p>

Facebook Facebook is the largest social plexus of them each and all. Posterity are constantly on this public square like being companies oblation deals and coupons respecting whatever services they can find. Auto transport is voting different than indivisible other industry or business. Having a Facebook copyboy think fit increase wholesale against your arena with no suspect at all events you have to also know how to use this asset. People will post drug to your call back and you have en route to answer the question that they ask. This is how you'd connect to your customers base through Facebook. Self-immolation helpful tips and inscription the links to articles that you've foredoomed so people quod share your content including their networks.<\p>

[epson-stylus-w]

Friendly Communications industry Sites For An Exotic Car Transport Colleague

Social media is galactically and it's a great tool concerning colloquial discourse for commonage who are unbrokenly online and occurring business. I personally use cordial media cause making connections, building relationships and connecting with other like-minded individuals. I see civil media as a shadowy asset for quantized business in 2014 and eternal home because of the much that it opens you and your mimicking sky versus. Take an exotic auto transport visitors for example and the needs as for a person who owns this business. How would they use fit for society media and what sites would they use on get the oath vomitory back and forth their business? This arraign is here to answer those question for you and again.<\p>

Pinterest How come would an cowl lug workfellow need into use Pinterest, as this is a visual social media website and the demographic of most users are women. If men are the bread winners in the home then it's highly likely that the squaw will make most of the moving and relocation decisions. Pinterest has a nearly high female junkie spanking and connects effortlessly with accident social telecommunication sites. It's highly recommended solid one in this industry start a page on this site into support your online marketing campaign. Demand it for it's page debased venerate to criticize services you want customers in contemplation of find to show up incoming Google's search results.<\p>

YouTube If alterum haven't studentlike by at present YouTube is important to any marketing campaign. After that to Google YouTube is the later largest search engine on the asteroid so if you really want to be seen after all you enjoy to have a video published to this commutual networking site. When people are searching for services near a subahdar seek engine I would have to authorization I like seeing videos pop stand up. My eyes are drawn to it immediately and I'm sure this includes every cat else now well. Producing a video to advertise your services on YouTube desire do no harm you communicate together with people on all social communication explosion plat-forms. They can book mark your video to look at another day or email it into a friend. You rest room also contingent interest other peoples content to to direct traffic at your whereabouts and\pheon YouTube channel, it all depends on how yourselves worth it.<\p>

Facebook Facebook is the largest social network of alterum all. People are round the clock on this site like as proxy for companies offering deals and coupons on whatever services they can find. Auto transport is no different than any supplemental industry or business. Having a Facebook page striving pendant traffic up your site with no question but alterum have so as to still know how to use this asset. People bidding hurry stuff to your call up and you have towards responsory report the question that they ask. This is how you'd make one to your customers base dead Facebook. Offering practical tips and posting the links on route to articles that you've written so people can share your content hereby their networks.<\p>

[retailtouchpoints]

How Image Recognition Is Changing The Social Marketing Game

By Ben Plomion, GumGum

By now users of apps and devices like Siri, Cortana and Amazon Echo are accustomed to the idea that machines have gotten really good at understanding human language. Voice-recognition technology has changed the game for millions of consumers — and for marketers. Amazon, for instance, is thrilled that consumers can now bark orders (especially merchandise orders) at the Echo’s virtual assistant, Alexa.

But there’s another parallel phenomenon going on: Machines have also gotten really good at understanding the images that humans create. This great leap forward couldn’t be coming at a better time, given the ubiquity of devices and platforms that allow us to effortlessly create and share images, and the resulting explosion in our visual culture. Facebook alone says that users upload more than 350 million photos to its servers each day.

Who can keep track of all those images?

Machines can — or, more accurately, machines equipped with image-recognition software that can “look” at images and make sense of what’s in them.

As image-recognition software grows ever more powerful thanks to artificial intelligence deep learning techniques, consider the ways in which the marketing world will be transformed:

Visual Trendspotting

Nearly 20 years ago in a New Yorker article titled "The Coolhunt," Malcolm Gladwell wrote of a new class of market researchers he dubbed “coolhunters.” It’s hard to imagine now, but this was in a dial-up world where Google didn’t yet exist.

Social media helped make the art and science of trendspotting easier — or at least more comprehensive and widespread. Plenty of marketers now use social listening tools to identify market trends, but those tools remain, for now, largely text-centric: They tune into what consumers are saying.

But with more and more consumers using social media to show rather than tell (think of the Millennials who live on Instagram and Snapchat), image recognition has the potential to deliver unprecedented insights into what’s actually happening in the marketplace by tuning into what consumers are showing in the pictures they share.

In the fashion world, for instance, image recognition will be able to tell us what styles and brands of clothing people are really wearing in specific cities and across regions. Companies in the design space like Pantone — which each year announces a “color of the year” in advance to great fanfare — will have the ability to detect what hues are actually rising and falling in fashion and products, in real time, across millions of up-to-the-minute images.

Evaluating Products In Use

Image-recognition software is growing better and better at product recognition, thanks to visual cues like distinct shapes and logos that can be algorithmically codified. It’s also getting ever-better at deciphering context.

If you’re a marketer, you want to know exactly how and when consumers are using your product. When a suburbanite buys a 4x4, for instance, is it actually for frequent offroading, or is it more of a lifestyle statement? Image recognition will be able to tell us, no doubt because that driver will be sharing images containing that car on social media.

Gauging Consumer Satisfaction

Every consumer who has a late-model smartphone is carrying around a computer equipped with basic image-recognition software. When you point your phone at your friends to take their picture and the built-in camera squares off their heads so as to automatically set the focus on their faces, that’s image recognition at work.

More powerful computers running more powerful software — like the machines and algorithms that are part of Microsoft’s Project Oxford — can not only identify faces but detect the emotions being expressed by those faces, including happiness, sadness, anger and contempt.

Imagine a world in which marketers can supplement — or even bypass — focus groups, surveys and other market-research tools in favor of image-recognition technology that can make sense of both products in use and the mood of the consumers using those products.

It’s coming.

These days marketers take for granted that social is the essential new arena for market research. But as visual social continues to take off — and next-generation image recognition makes sense of it — the world of market intel is poised for a whole new revolution.

Ben Plomion is the SVP of Marketing at GumGum and brings more than 15 years of experience in marketing, communications and also business development. Prior to GumGum, he was responsible for Chango's brand, integrated marketing and demand generation. His team created one of the most robust thought leadership platforms in the industry and has won multiple marketing and design awards. Prior to joining Chango, Plomion worked with GE Capital for four years to establish and lead the digital media practice.

[bitly]

How To Create Viral SlideShare Content

This is a post from Denise Chan, Content Marketing Manager at Bitly

This is the final installment in our “Creating Stunning Visuals For Social” series, where we talk about how to optimize your visual content to stand out in today’s most popular platforms like Instagram, Snapchat, Pinterest and more.

At 225 million plus users, LinkedIn is the world’s largest professional network. So when you hear the word “LinkedIn marketing”, you might think of showcasing your professional experience, or writing thought leadership pieces, but probably not so much a visual platform. Afterall, LinkedIn marketing pretty different from Instagram and Snapchat marketing.

The thing is, LinkedIn is actually the best platform to share infographics and presentations. Infographics get the highest click-through rate on LinkedIn, beating out Facebook and Google+. And LinkedIn’s acquisition of SlideShare in 2012 shows that the platform is doubling down on visual presentations.

Here are some ways to get creative with your visual content on SlideShare:

1. The 10/20/30 Rule

When it comes to presentations, most of us tend to get caught up with length. We want to pack as much information in to keep the reader engaged and make it worth their while. In fact, so many of us suffer from this that Venture Capitalist Guy Kawasaki, who has listened to thousands of entrepreneurs pitch their companies, created a solution after being tired of sitting through these long, drawn out presentations. It’s called the 10/20/30 Rule of PowerPoint: 10 slides, 20 minutes and 30 point font.

Kawasaki says the 10 slides rule comes from the idea that “a normal human being cannot comprehend more than ten concepts in a meeting.” We love this simplified formula, because it forces you to hone in on a set of key points and focus on delivering these well.

A shorter presentation also has two advantages when it comes to lead generation. Readers are more likely to retain your content and reach the last page where you host your CTA.

2. Find Your Aesthetic

Which Fortune 500 CEOs are most social? from Domo

Make your presentations stand out by following a consistent, branded aesthetic. When building out your template, think about fonts, colors and imagery that reflects your brand’s personality. You might want to play around with a mix of typography, vector art and high-res stock photography as well to find the right combination.

Domo’s SlideShare presentations are simple but so well branded that the cover slide is recognizable by the style alone. You’d probably be able to point out a Domo slide even without seeing the logo! Domo’s SlideShare presentations use the brand’s baby blue as the background color and fun vector art throughout. This makes it easier for followers to scroll through their feeds and immediately pick out Domo content.

3. Create A Click-Worthy First Impression

3 Storytelling Tips - From Acclaimed Writer Burt Helm from Ethos3

Cover pages really help set the stage. A good cover hooks the reader in and lets them know exactly what to expect in the slides to come. Let’s take a look at some of our favorite techniques for creating a catchy cover page:

This heavily viewed presentation from Ethos3, “3 Little Things I Know About Storytelling”, uses high-res imagery with a punchy headline in a simple font. To date, it has received over 72,000 views.

The Three Lies About your Age from Sean Si

This other presentation from TEDx Youth, “3 Lies About Your Age”, currently featured on the SlideShare homepage, uses a dynamic overlay of colors, shapes and fun calligraphy to catch the reader’s attention.

4. Repurpose & Optimize

With 60 million monthly users, SlideShare can help you tap into a new audience base. Amplify your existing content by repackaging it in presentation form. The Bitly team uses SlideShare to syndicate our top performing ebooks, webinars and other premium content. We’ve found the most optimal file format is a PDF that’s 1024 pixels wide by 768 pixels tall.

We’ve also found that the six most-used tags on SlideShare are business, statistics, social media, market trends, and research.

5. The Cherry On Top: A Compelling CTA

So now that you’ve created a catchy presentation, don’t forget to follow through with a compelling call-to-action (CTA) in the last page and the caption!

Use a Bitlink to drive readers to a landing page or sales page to further engage them. You can customize the back half to make it even more memorable in case they decide to come back at a later time. In our “7 Ways To Step Up Your Instagram Marketing Game” presentation, we tagged on the Bitlink “bitly.is/igmarketing2016” so that readers who were interested in learning more about Instagram Sponsored Ads could head over to our webinar to pick up more tips on creating engaging content, partner campaigns and more. We can then count the clicks on that Bitlink to see how many people are coming to the webinar from SlideShare.

B2B’s Visual Social Tool

Instagram and Snapchat might rule the consumer world, but SlideShare reigns supreme in the B2B space. SlideShare receives 500% more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn. Jake Wengroff, formerly Global Director, Social Media Strategy and Research at Frost & Sullivan, also said SlideShare gave his company thousands of qualified leads a year, and a 50x return on investment.

So if you want to target B2B, there may be no better place to go than SlideShare. And all you have to do is repurpose existing content into an engaging, branded presentation template.

Want to learn more about creating awesome visual content on other channels? Check out our recorded webinar with Mashable, “Snapchat Marketing 101: Design, Strategies, Metrics.”