VMware to change licensing policy
VMware has changed their CEO and licensing policy. Great news for those who never could figure out what “RAM entitlement” means and why the heck a VM with 100 Tb RAM should cost more than a physical server of latest generation. At VMworld conference in San-Francisco the company announced that it cancels their unpopular licensing scheme completely with VMware vSphere 5.1 which is to be released on September the 11th. It was in June 2011 that VMware introduced the “vRAM”-based marketing strategy of the company which suggested that the users of vSphere are feed depending on their physical infrastructure as well as on the volume of virtual memory consumed by their VMs.
VMware’s new Chief Executive Officer Pet Gelsinger has unveiled the company’s new package product, VMware vCloud Suite which is an umbrella brand for the whole range of VMware’s software products including the new VMware vSphere 5.1. He is also responsible for the regression to the regular licensing scheme based on a per-processor model regardless of the volume of vRAM or the number of cores or virtual machines. Another victory of the common sense over marketing hocus-pocuses!