Merchandinsing tip: Use the Rule of Three
The rule of three is one of the easiest merchandising tips that you can start using right away. Three is a magic number in merchandising. Display products together in threes to capture shopper interest with asymmetry.
If you have three mannequins, set them to three different heights. Display similar products by most affordable, mid-range, and high-end. This technique forces shoppers to consider each item individually instead of viewing the display as a whole.
People are also most likely to remember things that are grouped in threes. If you think about it, we break down things like phone numbers and social security numbers into triplets and groups of three because they are easier to remember that way. Use this technique to make your products memorable, too.
