Jul 31, 2025
Walmart Spec 5.0 isn’t just a format change — it’s a fundamental shift in how product listings are ranked, filtered, and found.
Flat categories are being replaced with layered taxonomy. Only structured attributes tied to ranking, conversion, or filters actually count now.
That means open text fields won’t cut it — your PDPs need structure. Because if your product’s sitting in the wrong category, it might not show up at all.
In this week’s Friday Reflection, Kelly unpacks what brands are asking — and what they need to act on before the August deadline.
This isn’t about compliance. It’s about visibility. If you’re not thinking in terms of marketplace SEO intelligence, you’re already behind.
Watch the full recap and get spec-ready now: