"How does one perceive and feel information — say, the mood of a particular media environment — without necessarily being aware of what is sensed? If one of artists’ most valuable contributions to society is their capacity to act as unconscious gages, as sensitive vessels, as bodily mediums for environmental change, and if Tumblr is one of the latest, newest platforms for art to emerge in the digital era, what does Tumblr art “subliminally sniff out” about our current environment? What can it tell us about our globe, our earth, our planet, and what about our consciousness, as human beings, of the world that we have shaped and that continues to rewire us as ecological animals every day? Can we even read this “message,” or are we unprepared, in the same way that early internet art critics couldn’t grasp the future participatory culture of the web even while artists were beginning to sniff it out?"