#web push messaging

[chris-spencer]

Global Reach Technology - Cloud AAA Odyssys Solution the first WiFi Captive Portal push notification platform.  - https://dayone.me/1FcazVV 

[chris-spencer]

WiFi Captive Portals - There may still be life in the odd splash yet..

Google recently released Chrome version 42 to its beta channel for Android, Windows, Mac, Linux and Chrome OS. The latest Chrome beta shows of an interesting feature that makes web pages (web apps or more specifically for this article WiFi Captive Portals and Splash Pages) more like native apps including full push notifications …

Push notifications can allow users to opt-in to timely updates from the venue owner to effectively re-engage them with customised, engaging content long after they have left their WiFi service coverage area.

Chrome 42 Beta allows web developers to support push notifications to users through Google’s cross platform web browser. Similar to Safari on OS X, push notifications on Chrome require user permission before being turned on. Requiring the end user to effectively opt-in to receive these messages.

After the user has granted permission and effectively opted in to receive these messages, a developer can use the new Push API to remotely wake up their devices service worker using Google Cloud Messaging. Once awake, the service worker may run JavaScript for a short period, this Javascript at its minimum can receive a message and show a user-visible pop up notification. These notification can contain a short message, and a web link and a small icon. Driving engagement on or off the venues own WiFi network.

Odyssys™ can utilise Chromes new push notifications to allow captive portal owners the ability to ask users to subscribe to their venue’s messaging service. The true beauty being that the venue owners can interact with the users device well beyond the bounds of their own WiFi… Allowing Venue owners to extend their power and reach of their brand and engagement with customised tailored messages.

As of the release of Chrome version 42, the Push API and Notification API are available to developers to start working on these areas.

Odyssys™ already has the essential tools in place to provide push messaging and our enhanced location engine can help target and drive brand engagement beyond the reach of the venues WiFi. Further more the messaging does not have to be a one to many message, tailored or personal messages can be sent. When the user grants permission to receive these messages they become essentially a subscriber to the venues service and get assigned a unique subscriberID allowing for targeted messaging sending, based on demographics or other know information about that WiFi device, user or user habits.

The Web Push Protocol is a new standard which push providers can implement, allowing developers to not have to worry about who the push provider is. The idea is that this avoids the need to sign up for API keys and send specially formatted data, Currently in this Chrome implementation we do need to setup up an API key, as Google rolls out these features it is expected Chrome will adopt the full push standard just as Safari has and later remove this requirement.

Global Reach & Odyssys™ Push notifications can allow users to opt-in to timely updates from a Captive Portal or Splash page and allow you to effectively re-engage them with customised, engaging content.

Global Reach Technology is a software innovator and the leading provider of carrier-grade WiFi and Passpoint™ Hotspot 2.0 services. We have packaged our carrier-grade solution into our Odyssys™ software to provide businesses large and small with private and public WiFi built on a carrier-grade platform.

Chris Spencer (D.Sc) - VP Technology Global Reach Technology Limited http://www.globalreachtech.com

via https://dayone.me/1woXz1e