May 18
Web3 PR faces ‘press-release blindness’ as AI floods crypto media
Formula by Cointelegraph PR head Katerina Zemskova says AI-fueled content saturation has pushed Web3 projects to ditch rigid retainers and build founder-led,...
➤ AI-driven content saturation is causing 'press-release blindness' in Web3 PR, diminishing the impact of traditional campaigns. ➤ Web3 projects are shifting from rigid retainers to founder-led, macro-aware communication strategies to build reputation as capital. ➤ The industry needs to balance machine-optimized content for indexing with human-readable narratives to capture attention in a politically and macro-sensitive market.