10 Smart Tricks to Reduce Cart Abandonment
Imagine it’s a Sunday and you are sitting on a couch, scrolling through Facebook, with a coffee mug in your hand. You’re enjoying liking your friend’s pics on facebook and suddenly an advert pops up, that says there’s a discount on your favorite iPhone case. You got excited and says “That’s so cool!”
You click on the ad, go to that website and come to the checkout page to purchase the item. Unfortunately, in the middle of the checkout, you receive a phone call from your friend asking for going out. then you take the last sip of coffee. and you’re already out.
What about the favorite iPhone case ??
What is Cart Abandonment & Why it Happens
Cart Abandonment is a process in which shoppers add an item to a website shopping cart, go to the checkout page, but leave it without finishing the transaction.
According to a report, the average cart abandonment rate is 69.89%. This means only 30% of shoppers complete the whole transaction. that’s strange, isn’t it
Okay, before discussing the solutions for this, let’s know first why this happens. let’s take a look at the statistics from Statista:
Now, as you can see there are the variety of reasons why people left the checkout page, such as bad site navigation, expensive shipping rate, no free shipping, long website process etc.
Now let’s discuss the solutions.
#1. Offer guest checkout options
Some websites force customers to create an account before showing them the final checkout page. This is one of the biggest mistakes which increase a site’s cart abandonment.
Approx. 14% shoppers, abandonment the cart if it forces them to create an account. Customers hate to fill out registration forms. they don’t like to provide their personal/professional details before buying an item.
By offering a guest checkout option, you are reducing the risk of cart abandonment.
#2. Simplify your website checkout page
Customers often get irritates during the checkout process, if there are lots of steps to follow and make the final transaction. they want a quick and simple checkout page.
Customers want an item quickly. So make sure to simplify the checkout process. Simplify means :
Remember, don’t make customers upset during the checkout process.
Read More: https://webvizionglobal.com/10-smart-tricks-reduce-cart-abandonment/