How To Do Local Search Engine Optimisation In London
Important Tips For Starting A Local SEO Campaign
Optimizing websites for local searches is a slightly different process compared to national and international SEO campaigns. While the latter two forms of search engine marketing place a heavy focus on link building techniques, local SEO is more focused on three specific and vital areas:
Placing the name, address and phone number in the right parts of the website.
Writing down local reviews
Setting up an account on Google MyBusiness
Consistency is a key aspect of SEO for London SERP, for accurate contact information is the key to generating leads in a website.
One major difference between SEO services for London business and SEO service for UK business is the importance of local reviews. Local reviews are found on various websites, but a SEO expert is most likely going to focus on reviews given on Google because these reviews carry the most weight on local rankings, on the other hand business reviews for national websites are not as important for SEO. However, besides the prominence of local reviews for business websites, there is very little difference between link building techniques for either local and national SEO.
How To Do Local SEO In London
When a SEO expert starts a local SEO campaign for a London business, the first thing to do is conduct a website audit, to find web link building opportunities and to strengthen the on-site optimization particularly for region specific SEO. After the audit is done, the next step in the search engine optimisation process is to check whether the business has a Google MyBusiness page because the presence of such a page determines whether the business ranks on local listings for London based keywords. Local listings have been proven to get more click through rates compared to other business websites that rank only on the SERP.
Setting up the Google MyBusiness should be done using plenty of unique information and content, the content needed to set up the Google MyBusiness page includes:
Unique business description,
Plenty of images of the business, products, and services
Local contact information
Genuine reviews from customers.
Finding high quality reviews is important for local SEO, one method for businesses is to contact their previous customers in London to check if they are willing to provide a review. Another option is to add a web page that provides customers an easy method for posting reviews.
Source :http://seolover.page.tl/How-To-Do-Local-Search-Engine-Optimisation-In-London.htm