What is organic SEO?
In the simplest possible way, organic SEO is search engine optimization that is done manually with no black hat methods, no hidden methods and no automated scripting. It is the purest form of optimizing your website for the benefit of the search engines, while still maintaining interest for your website visitors. If it's done well, it's exactly what search engines are looking for on a website. Once they find it, they will reward your site with better rankings and improved positions on search engine results pages. Throughout this article, it will simply be referred to as SEO.Understanding search engines
Understanding search engines and their general concept is essential to using effective SEO methods. Search engines allow their visitors to enter a specific word or term, known as keywords. After submission, all pages containing those keywords that can be found in the search engine directory are listed on the search engine results pages. Each page is "ranked" by relevance, popularity and several other factors. Therefore, in theory, the more relevant a page is to a particular keyword, the more likely it is to appear at the top of the list.Search engine spiders
Another important factor to remember about search engines is that they don't use real people to index billions of web pages and judge how relevant they are. Instead they use automated software called a "spider" or "bot" that does this job much faster. The calculations that a search engine uses to determine a website's ranking are called algorithms. In the case of major search engines such as Google, Yahoo and MSN, these algorithms change regularly. Changes and details of the algorithms are not made public. The reason is to prevent SEO black hats from manipulating their pages to reach the top of the pile despite containing no information relevant to the search query or keyword.Search Engine Optimization - Optimizing for visitors
Of course, to some extent, all of us reading this article are probably guilty of altering our websites to suit the whims of search engines. But it has to be done in a positive and organic way. We understand that optimizing a page solely for the benefit of search engine spiders can greatly reduce the real value of the page to your visitors. And search engines understand this, hence the evolution of algorithms. With each new algorithm created and usually patented by search engines like Google, we're getting closer to a structure where pages are truly ranked based on their value to visitors. It may sound like an Isaac Asimov novel, but algorithms and spiders are basically becoming more human-like. Some relatively basic SEO work on a ten page website will generate this type of traffic on a monthly basis relatively quickly.
50 euros doesn't sound like a lot, but consider that you pay it in one month to receive the desired thousand visitors. During one year you will pay 600 EUR, and so on. Consider that you're competing for a relatively competitive keyword and you've found that you need to pay at least 50 cents per click to get just a thousand clicks a month. Suddenly you're paying 6,000 euros a year, and you're still only getting a thousand clicks every month. For € 6000 you will buy a lot of SEO work and you should find that within a few months you are generating much more traffic using SEO.Basic components of SEO
The actual methods of optimizing your website are saved for another article, but the basic components of an SEO campaign are broken down into on-page and off-page optimization techniques. On-page SEO includes factors like keyword inclusion, content optimization, page structure, etc. While the main factor that contributes to off-page optimization is inbound links. There are many different factors for each of these areas and different SEOs will give you different information about which factors are most relevant to achieving higher rankings. These large differences of opinion occur because no one is sure of the algorithm's criteria.Advantages of organic SEO
SEO is probably the most useful way of conducting internet promotion. It is highly cost-effective, can produce long-term results, and the leads it generates are engaged and targeted. That doesn't mean you shouldn't consider trying alternative methods of advertising your site. Many people find banner ads, press releases (they can actually be used as part of an SEO campaign), PPC campaigns and sponsored listings very useful, and including them will help your site's popularity.For profitability and life
The cost-effectiveness is easy to determine when you look at the potential of an SEO campaign compared to what many consider to be the next best thing – PPC. A PPC campaign will usually cost you anywhere more than 5 cents per visitor generated. This means that for every thousand visitors you receive, you will pay 50 euros.Some relatively basic SEO work on a ten page website will generate this type of traffic on a monthly basis relatively quickly.
50 euros doesn't sound like a lot, but consider that you pay it in one month to receive the desired thousand visitors. During one year you will pay 600 EUR, and so on. Consider that you're competing for a relatively competitive keyword and you've found that you need to pay at least 50 cents per click to get just a thousand clicks a month. Suddenly you're paying 6,000 euros a year, and you're still only getting a thousand clicks every month. For € 6000 you will buy a lot of SEO work and you should find that within a few months you are generating much more traffic using SEO.Targeted potential clients
Targeted leads are the best kind of leads you can generate. This means that your site visitors are already predisposed to the basic topic of your site and are interested in what you have to say. This means they are more likely to buy goods or services from your site, click on affiliate links, or click on Google ads to earn money. Since SEO prospects are physically searching for the topic your site is about, they are guaranteed to be interested in whatever you have to offer. First of all, they search using keywords relevant to your website. Then they read the description and title of your page and this further increases their interest in that page and they click on the link. They have already become very sensitive to the message of your website.So remember...
Organic SEO is the best tool for webmasters, but if handled poorly, it can quickly blow up in your face. By ensuring that you follow the letter of the law and don't use any underhanded methods, you should soon be benefiting from powerful leads that will be frequenting your site and bringing you income.
Read the full article
