The retail giant has confirmed a big stepchange is in the works for consumers.
“AI is fundamentally changing the retail sector, enabling companies to develop deeper connections with their customers with every interaction,” Google Cloud CEO Thomas Kurian said. “By integrating Google’s agentic AI across Wesfarmers’ iconic brands, we aren't just digitising the storefront – we are helping them reimagine every customer touchpoint and automate their internal processes.”
Ah yes, the perfect way to develop deeper connections with your customers... *checks notes* artificial intelligence.
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That end statement has hallmarks of ChatGPT too, so I'm guessing the CEO didn't even write his statement himself either. What a wonderful, genuine push to connect with your customers. This couldn't possibly go wrong and cause even further distance from customers as human beings in any way whatsoever. 🙃
