5 tips to succeed in Text Marketing
Text marketing has become an popular Marketing Tool Now a Days. Test Marketing campaign consist of SMS Marketing and WhatsApp Marketing. Marketer can use SMS Panel or WhtasApp Web Panel for marketing Campaign. If you are afraid of it, afraid about ROI then may have no idea about SMS marketing or Whatsapp Marketing.
The main reasons behind the success of Message Marketing campaign are - 95% of mobile phones are SMS-capable or Smartphone
- More than 8% of all texts are read within three minutes of being received.
Hold on! Don’t Be So Happy. Just because a message is opened and read, it doesn’t mean that your consumer become a lead of a customer .
To achieve success, you Need to plan it very preciously. You need to focus on each an every part of marketing while sending the text to the targeted audience.
Here I am sharing 5 points which can help marketer to finalize their marketing campaign.
When it comes to the content of your messages you want to ensure you are clear and to the point.
Make sure you include a call to action (CTA) so readers know what is expected of them and what steps they need to take next. A phone number or URL are great examples of effective CTAs.
Avoid slang, but be creative; you’re not the only business using SMS marketing so you need to create your message very very attractive and interesting.
You definitely don’t want to send messages too early or late in the day, but you do need to make sure that you are giving your customers enough time to act on your message.
No one wants to receive a coupon after they’ve already made a purchase. Consider writing the message in advance then sending it later.
Also, be sure to think about the frequency of your messages. You don’t want to overload consumers with messages so they get annoyed and start to ignore, or worse, delete them upon receipt.
Most businesses we work with only send a single text per week, some even as little as one every two weeks.
Variety is key to success
Always make sure you’re updating your messages. Unlike other tactics where you can send the same message twice (social networks primarily), you should never send someone the same text message twice. Change things up to keep it interesting.
The best thing you can do is give your customers the choice to receive your messages by asking them during a subscription process online or asking them to text a certain term to your company number.
Only send text messages to those who have choose to receive them
Allow subscribers to opt-out
By law you have to let people know how they can stop receiving your messages and this will only become more important with the introduction of GDPR next year.
Make sure you’re sending the most relevant information to a relevant audience
In most cases you can just put directions in your message. Something like “text STOP to opt-out” works great.
