Jewelry and accessories made from upcycled saris. All sales benefit the education of girls rescued from the redlight districts of India. See DO GOOD for more in
Rosena Sammi has partnered with the NGO Apne Aap to educate young girls rescued from the red light districts of India. All sales from our "Who's Sari Now" Jewelry and Accessories Collection, which uses upcycled saris, will directly benefit the education of these girls.
Each item in the Who’s Sari Now? line is associated with a set number of days of school that are funded by the purchase: headbands and necklaces each fund three days of school, while a set of bangles funds a week. Sammi and Gupta hope that sales from the line can eventually fund a school. For now, they’re just thrilled that the line will bring so much hope to so many: as Gupta says, “the women engaged in sewing are now mending their futures.”
Apne Aap started out as an informal group of 22 women in the red-light areas of Mumbai, India, who helped journalist Ruchira Gupta make an Emmy award winning documentary called ‘The Selling of Innocents’ on the trafficking of girls from the villages of Nepal to the brothels of Mumbai. Towards the end of filming, the women asked Ruchira for help to protect themselves and their daughters from prostitution. Ruchira reminded them that they had protected her from being killed by someone who had pulled out a knife during the filming. She asserted that by collectively standing up against the injustice in their lives they could help themselves and each other. They agreed and formed a woman’s collective. Thus Apne Aap, meaning self-empowerment in Hindi, was born. Today Apne Aap has made a difference in over 22,000 lives across India. Ruchira, a winner of the Clinton Global Citizen Award, has become a leading sex trafficking abolitionist. To learn more please visit www.apneaap.org