Follow me: @strategycreativity . Process to seek chances and opportunities to be original . Seeking Chances and Opportunities to be original, chances to create movements, opportunities to make a difference, opportunities to fail (Used by Da Vinci, De Bono and A. Bello). Spending a lot of time looking at the essence, with intuition and setting time limits, until discovering what the problem is really trying to say, meanwhile you understand and discover what the problem currently is, it will be easier to find a solid, memorable and more creative answer. . Tools: - See and examine what is in books. - Use of Ideas, photographs, random words, seeing what there is in books. - Think a lot about the real problem. - Frequent use of roll back (specific Tool in Practices and Exercises following this chapter), inverse, paradox and at cross-purposes. They revert many times to the objectives of business and campaign in order to perform a lesser task. Advertising, it is not about winning awards, but that the campaign achieves the results, which it to sell. . Learn more in Creativity Tools Book by @marcelarellano • 💡 https://www.amazon.com/Creativity-Tools-Marcel-Arellano-ebook/dp/B079WXV4G2 . • #creativitytools #creativity #idea #ideas #concept #creatively #inspiration #imagination #mindmap #mindmaps #mindmapping #creativefound #creativebusiness #creativeprocess #creativebiz #creativemind #innovation #innovacion #disruptiveinnovation #orlandoflorida #williamsburgflorida #herramientasdecreatividad #business #books #amazonkindle #amazon #followback #followforfollow #l4l #strategycreativity (at Orlando, Florida)