May 9, 2018
Real brief for Laithwaite’s Wine
We were asked to create a new newspaper advertisement which will be fresh and will be less copy heavy than their current adverts. In my advert, I wanted to advertise their wine cases ( 6 or 12 wines ). The company already has a big recognition but they wanted to go for the new audience. I wanted my advert to be a little mysterious so that customers have to engage and discover company by going to their website. The same as an empty plate is a sign of a good meal the same corks are a sign of a good wine selection.