May 24
Wix has evolved considerably from its origins as a simple website builder. The ecommerce capabilities it offers today include product management, inventory tracking, multi-channel selling, subscription products, abandoned cart recovery, and a checkout experience that handles the common purchase flows without requiring technical configuration.
For businesses at an early stage, or those with a limited product catalogue and straightforward operational requirements, Wix ecommerce removes barriers that previously pushed small merchants toward more complex platforms.
