Do we build these trucks to make big profits and retirement funds? Certainly not. But I bet you would get excited to build a truck that impacted an audience and was the topic of conversation throughout the entire industry. The pride you get from appreciation and admiration can easily outweigh the feeling of seeing big digits in your bank account, but we can’t lose money either, right? Sometimes, to the criticism of others, you sacrifice hidden details to save on labor costs, but when you have a budget in mind you stick to it. These details can always be revisited when we’re ready.








