Principles of Search Engine optimization of a website
Optimizing a website depends on several criteria. You want to optimize the ranking of your website?
Follow these tips:
The search engines operate on the basis of their own algorithm to rank the results. The algorithm is based on criteria specific to each engine.
Define key terms on which you want to position your pages . These expressions can be composed. Example: "Florist Nantes' or 'buy flowers to Nantes' ...
Match a page for each key phrase.
The title (TITLE tag) is very important. This tag should be positioned as high as possible in your code. Your title should describe the contents of the corresponding page, not a "neutral" title such as "The quality of our services." Then bring your title depending on the expression referred. Example: "Cut flowers: purchase securely on Nantes." Make sure each page has its own title. In the text of your page , make sure to use additional keywords related to the topic of your title. Examples: "bouquets", "florist", "composition", "floral", "Nantes" ... Put these words at the beginning of your page. Dial a sufficiently long text (about 200 to 300 words). Do not disperse in the theme of your page . Stay focused on your subject and prefer creating multiple pages to a page that says "everything".
Highlight the most important words using bold or H2 tag. Do not repeat your keywords indefinitely.
Submit the "rich" content: photos, videos, texts consistent, number of pages ...
Increase your page Popularity Your Popularity Index depends mainly on links from other sites to your website. Set up link exchanges with complementary sites themselves popular. If a site itself is well referenced and you get a link from this site, the transaction will be beneficial to your own popularity. Stay away from "link farms", these services offer a large number of links to your site for a few Euros: this could be fatal to your SEO. Also remember to "mesh" your site by creating internal links .
Use social networks : facebook, Lindedin ...
Selecting the domain name, URLs, link with SEO Prefer a domain name composed from your key phrases. Example: wordpresscmsdesign.com.
To optimize the URLs of your pages, please write them keywords as in your title and try to avoid other stuff in it. Example: http://wordpresssitedevelopment.tumblr.com/post/149114350789/why-google-loves-wordpress-cms
Summaries of your pages render effective your SEO
The Tag "meta description" play an important role in the effectiveness of your SEO. It is essential to appear in a good position but more of being clicked. The meta description of your site is picked up by the engine and summarizes what the visitor will find. Your "meta description" must specify your title and summarize the content of your page. Make each page has a "meta description" own
