Both types of themes can pull their own weight when used in the right context. So many popular blogs use the Twenty Fifteen theme it’s amazing, and one of the top-rated, best selling themes on Envato (‘X’) is used by hundreds of thousands of people in various stages of customizations.
The point is to know which end of the spectrum you favor (self-made or ready-to-go), and where your priorities lie (cost, IT skill, constant support, etc.).













