Working Your Current Database
Working Your Database
The most important aspect in running a real estate business is being able to stay consistent with your database. Most Real Estate Agents don’t realize it but they put in a lot of time and effort in building a perfect database. With poor time management and work ethics they end up putting their database to waste.
V.I.P. List
Regardless of how many people are in your database, there has to be a specific category where you place your top V.I.P. List. This list should contain people that are most beneficial and rewarding to you. You should always provide your V.I.P. list with top services because they are usually the ones who refer you to new business.
For example as a real estate agent, your 3rd party vendors should be in your V.I.P. List because they know where the buyer and sellers are and can refer you the business instead of someone else.
Hosting Happy Hours
It’s important that you cater to your V.I.P. list because your main goal is to build those 1 on 1 relationships with each other. When you host happy hours with your database it strengthens the relationship with you and your clients. You need to develop a habit of finding new ways to show your database that you truly care about them and want to build real relationships that will last a lifetime.
Make The Calls
You need to be calling your database once a month at minimum, and you need to be consistent in making the calls because you want to always be top of mind of your database for real estate needs! Every call that you make has to have value because no one wants you to call them just to waste their time. We all have busy work schedules so it’s important to respect people’s time and opinions.
A great way to remember to make your daily calls is by creating a schedule into your CRM system. To be successful in making these calls, you need to pick a time slot out of your day to dedicate time for calling. This will allow you to remain consistent and lets your client database know when you usually call.
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