The Journey of Customer Reviews On WOWPilot
1. Consumer writes a review
The review journey starts with a consumer writing about their personal buying or service experience and giving the business or domain concerned a star rating of between one and five on WOWpilot.
Great customer reviews describe the overall experience in a way that’s helpful to readers of reviews on WOWpilot, and useful to the company reviewed. Honest reviews that set out the facts, provide details, and comment on the level of customer service are most valuable.
Reviewers should leave out personal information (such as names of people), links to other companies and URLs, and anything offensive - such as accusatory statements and coarse language. These are not permitted on WOWpilo.
2. Reviews are shown chronologically on WOWpilot
WOWpilot displays reviews chronologically, in the order that they’re posted.
WOWpilot doesn’t monitor reviews as they come in. Reviews are not manually moderated or censored before being published. Once posted, they’re instantly visible to everyone. That also means that businesses can’t delay the publication of reviews by their customers.
When a review is published, the business that’s been reviewed has the opportunity to see it, reply to it and engage in dialogue. It’s this open conversation that gives them the opportunity to learn how to improve their services.
3. Genuine reviews stay on WOWpilo
Most reviewers have good intentions and respect our rules. Their reviews stay on WOWpilot for our online review community to read and learn from.
Reviews also stay online where companies change ownership. We don’t delete reviews or company profile pages on WOWpilot if a business is taken over by new owners. But those new owners are able to reply to reviews and let reviewers know about the business's change of hands.
4. Everyone can flag problematic reviews
We know that there are a small minority who try to post fake reviews on WOWpilot. But we also recognize the power of an entire community in stamping out abuse.
We take instances of fraud or misuse of our platform seriously and have tools in place* for weeding out non-genuine or problematic reviews. Such reviews can be flagged by our customized software, or reported to us by a WOWpilot user, or even the company who was reviewed. Our Compliance Team will then investigate and take appropriate action.
If a company doesn't recognize a reviewer, and the review was not posted in response to an invitation sent out by WOWpilot invitation system, the company can use our Find Reviewer tool to ask for more information about the reviewer or their experience.
5. Reported reviews can be reinstated if the highlighted problems are addressed
Reports of non-compliant reviews are investigated by WOWpilot. If the reported problems can be addressed, the review’s author will be invited to edit their review to bring it in line with WOWpilot’s guidelines.
If the company being reviewed disputes that the reviewer has had a genuine experience with their business, the reviewer can provide WOWpilot with documentation that shows their purchase, transaction or experience to verify their review. Note that WOWpilot treats all reported reviews equally - regardless of whether they’re positive and negative.
Reviews that have been removed pending investigation can be put back online if they 're edited to address the problems identified so that they comply with WOWpilot User Guidelines. They’ll be visible to the community immediately.
6. Reviews may be removed under specific circumstances
Non-compliant reviews that have been flagged or reported but not edited by their authors - and continue to violate WOWpilot guidelines - will be removed from our platform. They will no longer count towards a business's star rating or TrustScore.
Reviews that are removed are not deleted, but these reviews will remain offline until and unless the outstanding problems can be resolved. We’re always able to reinstate reviews if their authors come back to us at a later date.
We consider reviews to be user-generated content owned by their authors. Therefore, only the reviewers themselves can permanently delete individual reviews through their personal accounts on WOWpilot.
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