#writing right

[writingrx]

List of Lustrous Writing Wins

All the things that make PR and business writing a win for readers.

[citation]

Our English names are otherwise-meaningless monosyllables ("a," "bee," "cee," "dee," and so forth). The Greek names are equally meaningless polysyllables ("alpha," "beta," "gamma," "delta"). Those Greek names arose, in turn, as slight modifications, for Greek ears, of the Semitic letter names "aleph," "beth," "gimel," "daleth," and so on. But those Semitic names did possess meaning to Semites: they are the words for familiar objects (aleph = ox, beth = house, gimel = camel, daleth = door). … Those Semitic words are related "acrophonically" to the Semitic consonants to which they refer--that is, the first letter of the object is also the letter that is named for the object. In addition, the earliest forms of the Semitic letters appear in many cases to be pictures of those same objects.