Blog Post 2 - Tyler Whitlock
For those unaware, Reddit, the so called “Frontpage of the Internet” is essentially a news aggregate site. Content is voted to the front of this page based on users deeming it good or bad (called upvoting and downvoting respectively.) There are hundreds of thousands of little communities called pages that are dedicated for certain topics. Some are broad like r/gaming which is supposedly dedicated to only content related to gaming (but related in this page is used extremely liberally.) whereas others are very specific like R/GlobalOffensive which is only for content related to a game called Counter Strike: Global Offensive. Reddit is extremely diverse with many people offering different opinions depending on the pages you go to. In my opinion it is great for many things like learning about new topics or immersing you in something, however it has many flaws as well.
Utilizing McLuhan is a great way for me to explain a bit about these pros and cons of Reddit, but funnily enough it also shows how these can sometimes be a problem. McLuhan talks about a “Global Village” where in the new age of technology the underrepresented and often unheard groups can finally have a voice because these things can be talked about or seen almost immediately (McLuhan 63.) This is especially true for Reddit, with the ability for users to create new pages you can see many created specifically to raise awareness for certain things and many posts created that give these members their voice. Many times videos of policy brutality towards minorities will be posted and users spurring others to contact their local police departments and figures of authority to voice their extreme dissatisfaction. Topics advocating for gay Marriage when it was still a heavy topic of debate were frequently seen on the frontpage. I won’t publicly talk about certain groups where I find this a problem because I feel bringing attention to them only gives them more attention which is not good but one advocates that the only way to get a girl in todays age is to, basically, be an asshole and be controlling. Clearly not okay in my book.
Another topic McLuhan brings up is that these new technologies could create a unified mass of people McLuhan 69-71.) This is often the biggest issue cited with Reddit, and is even often parodied in certain pages. Often times members on Reddit so strongly believe the same thing to the point where it almost becomes ridiculous that some things become so similar it gets silly. Whenever a reddit admin (Ellen Pao) took control of a popular page on Reddit (R/AskReddit) because a user-admin quit due to said Admin not doing her job then did a horrible job the hatred was ridiculous. Almost every post on the frontpage of Reddit was something attacking her, just in different ways and got to the point where anything involving her being attacked was sent to the frontpage. This is problematic because the frontpage is supposed to be for the “best” content, but here it was just any content that involved hating Ellen Pao.
Reddit is a great example of things that McLuhan talks about, but I feel like oftentimes especially in the sense of the “Global Village” they are usually regarded as a good thing. I think in Reddit we can see that there are exceptions to these topics leading to only good changes.
References
McLuhan, Marshall, Quentin Fiore, and Jerome Agel. The Medium Is the Massage. New York: Bantam, 1967. Web. 3 Sept. 2015.









