Tumblr of new faces in the App Store
We arrived at our fifth and final day of the event, with a sinking heart for not being able to see all the amazing sessions that Apple has brought to us. But I couldn't keep myself from giving my two cents on the new way to optimize the product page in the App Store that emerged at WWDC21. ❤️
Discover new ways to make your product page more relevant. Learn how you can use custom product pages to highlight different features and...
We have at our side the following elements that can be used to make a great first impression: app's icon, name and subtitle, screenshots, promotional text, and description to make a great first impression.
And when we come to the App Store Connect side, there are many new ways to make our product page more relevant, by using custom product pages to highlight different features and content for different users. All this to make the product page even more relevant and effective for your audience. 🗣
Tumblr using features in your favour
Despite being a well known and consolidated social networking application, it would be marvellous to test these new features and enable the following communication elements:
Audience Type, able to bring more content creators into the platform. 💚
Campaign to bring people who already know and use the platform, to download the app. 😊
Improve the visuals, special dates should be celebrated, and we can use great examples like Christmas 🎄and Easter,🐰 which all have a very distinct and respective look associated with them, we should bring the joy of these dates to the platform.
Improvements and conversion of the ratings and grades, providing easy to use feedback to the users base. ⭐️⭐️⭐️⭐️⭐️
Search and internationalization of marketing features and/or advertisements. 🌎
In addition to the benefit of the engagement applied directly to the users, it is possible to take into account the metrics from the given data, and handle this analytic data from within the App Store Connect itself.
Tumblr is truly a unique and authentic app. It sure has a lot to offer us! ✨
by: @victoriafaria
