Nature’s Symphony by ThinkDigital Romania for WWF
Upon selection among 4 agencies, ThinkDigital Romania is turning up the volume for nature, in the latest European campaign launched for WWF.
The campaign is aiming to draw attention to the latest EU legislative transformations that may have negative impact on these countries’ environment as well as raise awareness on the beauty of the European nature.
Under the WWF website, a dedicated interactive section has been created, NatureUp, where users after choosing their country flag can create their own, unique song with sounds of nature and share it. The songs will be used to produce a natural symphony that will be played live in Amsterdam, in the end of June when the Ministers are deciding on the future of the European Nature Laws.
The campaign is launched in 18 different CEEU countries with localized websites, a mobile application and video footage.
“We are happy that WWF chose an idea <Made in Romania> and that we have the chance to work on a beautiful campaign, which can have a positive impact on the environment“, said Gabriela Bartic, Strategy & Creative Director al ThinkDigital Romania.
This is the second time that ThinkDigital Romania and WWF cooperate after the successful WWF application, “Iubeste” for Valentine’s Day.
Now you can turn the volume on Nature up here: http://www.wwf.eu/natureup/
Watch the video here: http://bit.ly/20pr3lv