What businesses can learn from museums
Museums have higher reputations than companies. This was the outcome of a study in ten countries by professor Cees van Riel of the Rotterdam School of Management, Erasmus University (RSM). The Louvre has the highest reputation worldwide. The Van Gogh Museum and Rijksmuseum follow in the second and third places, which puts them among the top in the world. In the study, it also became clear exactly what it is that makes museums so highly regarded. Van Riel thinks that businesses could learn from this.








