Yang chats explaining Intel gives up Centrino cause: Simplify brands to position
Intel claims to simplify its PC chip brand rule, " Centrino " on Wednesday Regard as, move the intersection of PC and brand name of processor from 2010, desktop and the intersection of notebook computer and processor reach to " cool Rui " in unison most Under, will it be afternoon June 18, attend the seventh Dalian soft the intersection of Intel and global executive vice president, president of Chinese domain Yang of intersection, chat, go on explaining to this, "we are no longer regarded as the platform to propagate, but get back to the strongest chip cool Rui, calculate in the family expenses this field simplifies our brand to position. "
"This question is very simple, because Intel has been discussing the technology of the platform for some time. Actually the chip adds the chip set for the technology of the platform, including assisting the common new function that offers of the chip together at the circumference. This platform technology is more and more useful now, and a lot of new things really emerge in a pack of chips, Intel did maximum to try at that time, wanted to do this package one was propagatedded, Centrino is a concept of a mobile platform, but everybody understands that seems it is a chip, nobody knows it is the technology of the platform. " Yang chats and claims.
Yang chat, further explain, " have, calculate field in the family expenses, you does not very much know even that there is a platform. So, as the embodiment functionally, I think our cooperative partner including ordinary people finds that there is such a function while using in the platform, such as the Wireless Local Area Network, this was offered by a brand of a certain platform, so we no longer regard the platform as propagating, but get back to the strongest chip cool Rui, such as cool Rui i7 of now. So still go to simplify the alignment of our brand in this field. "
Yang chats and emphasize, this measure is only the adjustment of the brand strategy, but will not influence the of various fields input of research and development to master chip, chip set and auxiliary chip of Intel. "Intel not only will not reduce to the chip set, to the input of research and development of the circumference chip but also will increase. The innovation so long as and computing platform are relative, Intel will all increase the input in efforts, such as safe function,etc.. " (Article source: Sohu IT)