Fredric March during his modeling days, 1920s.
John Robert Powers, a prominent modeling agent who founded the John Robert Powers Agency, tells Evelyn Williams about his experiences with a young Fredric March:
Mr. Powers was talking to me and flipping the pages of one of his old catalogues when suddenly his face lit up with a brilliant smile. “Now there is a man!” he said. He pointed to a picture of Fredric March.
“Freddie used to come breezing in here, pipe in his mouth, then breeze right out on a job,” Mr. Powers said. “He had more work than he could handle. Artists and photographers used to call up and ask for the ‘dramatic model,’ Mr. March. They called him that because he acted even when only posing. He was a born actor and every picture he made for advertisements looked natural. One thing sure about Freddie, he’ll never have to have benefits performed for him. He’s a grand business man and knows how to hold onto his money.”
Picture Play, January 1934
