Didymos Call to Action Follow-Up
On October 18, 2016; a call to action, regarding the baby carrier manufacturer Didymos, was posted in the Facebook Group CCBW Reviews. This post is a follow-up to the counterarguments that have come to light since the initiation of the call to action and subsequent statement from Didymos.
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With the results of the recent US Presidential election, it's been challenging to direct energy back to the Didymos call to action. Not because I think the original call to action is less important, but because my heart was heavy and I'm still processing myriad emotions regarding who people in this country elected to our highest office. There are some things I do want to try and address, though.
“You’re all so cruel and insensitive for pursuing this while Anna and Tina Hoffmann are still grieving the loss of their mother, Erika.” I personally don't know what that grief is like, however I do know that my mother still grieves for her own mother years later. I don't know if that grief ever heals, and if it doesn't - then there would never have been a good time to address these issues. "Why bring this up when Erika isn't here to defend herself?" My only response to that is those of us vocally raising these issues now are currently organized. By that I mean we share space with each other, discuss numerous issues that concern us, and as a result have acted upon those concerns. I cannot speak for others who have come before us in the babywearing community.
“You need to prove that Erika was aware of these concerns before she passed.” What would proof even look like? An email sent by a concerned consumer that never received a reply? Because the two Australian retailers who severed ties before this call to action never received a response. Honestly, the concepts of social justice are proving challenging for many Europeans to grasp right now. I'm not sure Erika would have understood herself if such an email made it to her.
I also want to point out that I have not said Erika *intentionally* used a racial slur on an appropriated design. I don't think she knew it was a slur, and I said as much in the blog post here: http://introvert-adelita.tumblr.com/post/152616756468/the-racist-and-appropriative-nature-of-didymos
I do have proof, though, that Tina Hoffmann has been aware of these issues since July and has not acted on them, except to affirm positions made by her US/Canadian and Mexican distributors that defend the word "Indio". "But Tina tried to meet with someone at IBC and they cancelled!" No. Tina tried to arrange a meeting with me via TWO intermediaries days before IBC- an event I was not attending. Further, no one who was active in the #takebacktherebozo conversations attended IBC. You cannot cancel a meeting that was never even scheduled.
“But you canceled a Skype meeting with Tina!” Again, you can’t cancel something that was never scheduled.
"No culture owns diamond shapes!" And “They changed the name! Why isn’t that enough for you?!” And we never proclaimed any one culture did [own diamond shapes]. It was always the totality of the designs, the assertion by Didymos as to the source of "inspiration", and the name of their flagship design that brought this into question. And after 40 years, you cannot wave a magic wand and say "we didn't mean to say it was inspired by Native Americans/Latin America/Central America/Mexico," and expect everything to be okay. It doesn't work that way. You can’t re-write history because you don’t like what it says about you.
“But that rebozo in the side-by-side was manufactured just to take down Didymos.” If any of us had the capacity to produce a rebozo like that, we wouldn’t need to “take down Didymos”. The artistry and craftsmanship of that piece, which was made in Oaxaca, speaks for itself. Any claims that I or someone related to these efforts purposefully manufactured a rebozo to look like a Didymos Ind*o are derailments from the issues being raised. Also, when we first released the side-by-side for this call to action, people were clamoring that the two looked nothing alike. You can’t have it both ways folx. And - again - the point was not to “take down Didymos.” This effort was to push them to step up and stop manufacturing the lines that are appropriative and derogatory.
“Why are you targeting Didymos?” The members of CCBW Reviews have been calling in manufacturers for over a year now. You may not have noticed, but work has been going on to foster a babywearing community that is TRULY inclusive as opposed to just paying lip service to that idea. Many brands have been critiqued, and called in to act upon those critiques. This may be the first time YOU have taken notice of this work being done, but that doesn’t mean the work hasn’t been happening. Didymos was not “targeted”. We just reached our tipping point with them.
“Indio is not even a racial slur. A town in California, a beer, and Robert Downey Jr.’s son are all named ‘Indio’.” I could quote from books I have or link to passages online that explain the derogatory nature of the term. But I’m not going to do that. I stand firm that the testimonies offered here and in other spaces as to the derogatory nature of the word speak for themselves. I will not diminish or detract from those who stood up and said “Yes. It is a derogatory term and here is my story.” “Indio” is a racial slur, and we shouldn’t allow for the perpetuation of racism, appropriation, and colonization if we have the capacity to change things. We probably can’t get Indio, California to change their name, however we did have the capacity to call in Didymos. I would also like to point out that after their initial statement on this call to action, Didymos agreed that the word can be offensive and inappropriate ( https://www.facebook.com/Didymos.Baby/posts/1345495842151798 ). Yet, their initial self-victimization in their original post has caused many people and groups to cling to the notion that it is not a slur. Further, their refusal to distance themselves from groups clinging to this notion calls into question any authenticity Didymos may have regarding the renaming.
“This is all some elaborate ploy to gain market share for a competitor to Didymos.” Wrong. Again - this is just another derailment to detract from the original issues. I will speak for myself here and say that I am probably one of the most unaffiliated people you will find. Sure. I have my favorite brands. But I’ve purchased (brand new or second hand) EVERY carrier I own and have never been tester for anyone. The only thing I have taken from any manufacturer was payment for consulting on a piece done regarding the #takebacktherebozo campaign. This call to action is not a conspiracy.
“Why don’t you spend your time going after bigger companies and leave babywearing companies alone?” Who ever said we don’t file complaints with other companies or industries? Further, the nascent nature of babywearing as an industry is fertile ground for establishing that industries and companies can demonstrate widespread respect for marginalized cultures and peoples AND be successful enterprises. The two do not have to be mutually exclusive. Anyone advocating that they are needs to evaluate their own moral compass.
So where do we go from here? We (myself and the community of Latinx babywearers driving this effort) don't know. Didymos badly handled their initial statement of the issue. I said before, they can come out the other side of this and continue making woven wraps for another 40+ years without perpetuating appropriation, colonization, and racism. I believe that to still be true. I believe retiring the appropriated designs is still the just course here. I believe Didymos should honor their role of industry makers and lead the industry in a direction that respects the cultural intellectual property of peoples and cultures around the world.
Didymos mainstreamed babywearing for many people who lost touch with it. Well, now they should mainstream respect for the indigenous peoples who kept the practice alive.








