Apr 26, 2016
To promote the brand’s latest addition, Reebok Sweden erected an interactive billboard that rewards viewers with a new pair of ZPump 2.0 when they run pass it at a speed higher than 17km/hr. The billboard, built with a speed cam and a tracking device, integrates technology with a classic form of marketing channel to celebrate active lifestyles among target audiences by bringing the action outdoor, away from treadmills. The attention-grabbing combination is also an incredible motivator of social sharing which is the core driver of the campaign’s success.