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Creative Online Branding - All-In-One Digital Marketing Company

Tell your stories in most effective way! Build community of trust! Engage audience and convert every impression into a potential opportunity. Targetorate, as your sustainable growth partner, helps you find, reach, attract and engage your customers. Please contact us at: Website : www.targetorate.us Email: [email protected] Phone : [phone]

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We offer end-to-end digital marketing, SEO, SEM & advertising services. Enquire Today!

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3 Reasons Why Backlinks Can Boost Your Business Growth

Search Engine Optimization or SEO is one of the major processes that helps in boosting the company’s lead generation by growing the quality and quantity of website traffic. World Internet Usage has grown by 1,239% in the last 20 years and more than 59% of online businesses have witnessed increased digital conversion due to well-structured SEO. And one of the most used words in the SEO sector is backlinks.

Backlinks are important for your online success and involve a variety of activities that are instrumental to the website’s online growth.

What Are Backlinks?

Backlinks are incoming links to a particular webpage. Backlinks represent major metrics determining the ranking of a webpage on the search engines. When a webpage has a lot of backlinks, then it is tended to rank higher in search engines, including Google.

Some of the common terms related to backlinks are:

Link Juice It is generated when a webpage links to any of the articles or website’s homepage, which in return helps in improving the domain authority.

No-Follow Link When the linking of a website to another website has a no-follow tag then there’s no generation of link juice and this link is called a no-follow link. These links are often the outcome of linking to unreliable sites and do not contribute to anything.

Do-Follow Link By default, any links that are added to the website are do-follow links, and these pass link juice.

Low-Quality Link Links that are harvested from spam sites, porn sites, automated sites are considered low-quality links.

Linking Root Domains When several backlinks are coming to your website from a unique domain then they are referred to as Linking Root Domains.

Internal Links The process of linking one page to another within the same domain is called internal linking or interlinking.

Anchor Text It is referred to as the text that is used for hyperlinks. Anchor text backlinks are most effective when you are trying to rank on the search engine for particular keywords.

Well, these are essential aspects of backlinks, and it pays back engaging an expert who brings the right knowledge and best infrastructure to generate the backlinks, which in return boosts the SEO and helps in higher search engine ranking and improved online reputation.

Here are the 3 benefits of Backlinks

Improvement Of Organic Ranking Backlinks are instrumental in giving better search engine rankings. If your content is receiving links from other sites, then that content will organically start to rank higher in the search results. If you are not getting good search engine results, then you need to proactively build backlinks with the help of an expert.

Faster Indexing There are search engine bots that discover new webpages by following backlinks from the existing webpages. An effective crawling of your site on the search engine happens only when the search engine bots have discovered your website. If you don’t have any backlinks, then finding your site will be very difficult by the search engine bots. And the importance of backlinks enhances twofold when you have a new website as they support faster discovery and indexing of your site.

Referral Traffic One of the significant benefits of backlinks is in getting referral traffic. A person who’s reading a blog post often clicks on the given link(s) to know more about the highlighted topic. This is termed as referral traffic. Since the action is voluntary, it’s less likely that the person leaves the page, thereby giving a low bounce rate.

Hope this provides some perspective on why backlinks are pivotal to the effectiveness of SEO. Don’t lose your website traffic and domain authority, partner with us and get the best results in a few weeks.

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Indian International School Enjoyed Better Online Reputation leveraging our digital marketing services. Read the full case study to know how we helped them.

Client Overview

An established international school in South India

Industry: Education

Location: India

Target Market: India

Challenges/Scenario

The client’s existing website was not having good online visibility. The website and social media pages were lacking engaging content and effective messaging. Their lead conversion rate was also needed to be improved.

Targetorate Role & Approach

We revamped their existing website to better align with their goals and objectives, produced highly engaging content for the website as well as social media pages. We optimized their social media pages, ran email and social media campaigns, produced attractive and educative graphics and videos to attract admissions. Our team also developed a robust framework to help them respond to user experience, visitor behaviour and preferences.

Outcomes

Website Traffic increased by 2200%

Student addition rate improved by 20%

Social Media Traction improved by 100%

Alexa Rank improved by 37%

Backlinks improved by 485%

Bounce rate decreased by 95%

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Connect With Us Today to Discover The Actual Benefits of Digital Marketing

Having an expert to guide you will exponentially boost your performance. Targetorate is a professional agency with a wide array of experts for your every dig...

Having an expert to guide you will exponentially boost your performance. Targetorate is a professional agency with a wide array of experts for your every digital need! Enquire Now to Improve your Digital Presence!

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Leverage our Digital Marketing services to improve your online reputation. Read this digital marketing case study to know how we helped a US-based Information Technology company to boost its online reputation.

Challenges/Scenario

Due to lack of structured Digital Marketing Strategy, SEO friendly content and qualified backlinks, the client was unable to attract right visitors to its website. Their existing website as well as social media pages were proved unproductive in generating leads for the business. The client needed to improve its lead conversion rate.

Targetorate Role & Approach

We created 360-degree Digital Marketing strategy, revamped the existing website for the client to better align with their goals and objectives, produced highly engaging SEO-friendly content for the website as well as social media pages. We optimized their social media pages, ran email campaigns, SEO (On page and off-page) campaigns and social media campaigns, created qualified backlinks, produced attractive and educative graphics and videos to attract audience. Our team also developed a robust digital framework to help them respond to user experience, visitor behaviour and preferences.

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Consistently helping organisations find, reach, attract and engage their customers by leveraging our Digital Marketing expertise. Get in touch with us at https://bit.ly/30QvNJZ

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Read this case study to know how our Digital Marketing services boosted registration on the website by 20% of an online platform that helps create legally tenable Digital Wills. Read all case study on Legal Services.

Client Overview

An online platform to create a legally tenable Digital Will and store financial documents

Industry: Legal

Location: India

Target Market: India

Challenges/Scenario

The client was badly in need of strategies to widen its reach to prospective customers and attract tie-ups/partnerships to expand its services along with keeping the cost at a minimum. There was no mechanism to identify KPIs, analyze data and respond to user experience. The company was unable to realize the targeted conversion rate.

Targetorate Role & Approach

Targetorate conducted a detailed analysis including competitors, users/customers, web and social media to develop a failproof digital marketing strategy. We crafted a strong content strategy, restructured and revised content and redesigned website to facilitate visitor engagement and improve responsiveness.

Outcomes

Increased number of registrations by 20%

Decreased bounce rates by 7%

Established brand in the targeted segment

Video marketing increased conversion rate by 10%

Enabled active business transactions

Helped in expansion of the business PAN India

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Embrace Social Media Marketing!

What’s the one thing that you check first when you wake up in the morning? Well, the answer in most cases is your mobile phone. And a few of the most visited applications on the phones are Facebook, Instagram, Twitter, LinkedIn, Pinterest and other social media platforms.

Social media has become a part of our everyday lives. There are around 3.5 billion social media users across the world as of August 2020. No wonder, almost every sizable business in the world has Facebook, Instagram and other social media pages to connect with their customers.

With the constant shift of customers to interactive face-to-face communication platforms, social media channels are enhancing the engagement quotient of organizations. Social media marketing has the capability to enhance your brand’s overall visibility, help you to reach your audience faster and strengthen your brand across your target market. Majority of the marketers believe that their efforts through social media marketing have been either “effective” or “very effective” for their businesses.

As marketing unfolds and evolves further, there’s a constant emergence of new platforms and strategies, which are being touted as the next big thing. As that occurs, it’s crucial to get onboard to keep up the pace. Social media is important because it allows you to reach, nurture, and engage with your target audience, regardless of the types of business (B2B/B2C), offerings (products/services) and location. When a business effectively utilises social media to connect with its audience, it creates better brand awareness; and generates more leads, sales and eventually, revenue.

Here are some reasons why you really need social media marketing!

Let The World Know Who You Are Social media broadens your scope to highlight your best aspects with just one click. Social Media Marketing enables customers to easily find out more about your business and your offerings without moving out of the application or website that they are browsing. You can demonstrate your strengths through staff bios, interactive posts, customer testimonials and creatively highlight the company’s core values, brand voice and unique qualities. Effective social media marketing enables you to stay ahead of your competitors, make a mark and engage with customers actively.

Target And Attract Your Audience Social media marketing allows you to reach your audience, locally, regionally, nationally and even internationally. You can understand the characteristics of your target audience and personalise messages accordingly. The importance of social media marketing is witnessed by providing value as well as creating a low-cost way to market your business. Moreover, social media marketing allows you to have direct control over the type of messaging that is shared with the world.

Enfold Variety In Your Content Several platforms have the potential to reach millions and millions of customers, and your next client might be hiding in one of them. Social media marketing increases your ability to connect and propose diverse content, evaluating the potential of various channels. Diverse content is valuable to connect with the target audience and maximise the ROI. Popular platforms help you to engage with your audience on several networks and comprehensively resonate your thoughts and ideas.

Easily Track Campaign Results Social media marketing enables you to create a space to set up promotional posts with which you can target a specific audience and increase your conversion. Social media channels help you to review and analyse results, evaluate impeccable detail and data and change the course of action accordingly, without having to wait too long to realize the outcomes. According to a survey report, 44% of consumers purchase items seen on a brand’s social media post.

Social media marketing is growing regularly and requires a lot of attention. Remember, it is time taking, needs quite close monitoring and results can take around 6-12 months to realize, based on the nature of your business and current maturity level. Hiring an expert Digital Marketing firm to drive social media marketing will help you reach your goals faster.

With major innovations and achievements in the marketing field, Targetorate Consulting has helped several clients across industries, leverage the power of Social Media Marketing. So, leave the understanding of the daunting to us and leverage social media marketing to get maximum ROI. Partner with us!

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3 Ways to Craft and Nail Your Brand Voice

A brand voice denotes your business personality. It is basically like a person talking about your business to your potential customers or clients and sharing how tangible your service or offering is and that’s why it’s a big thing and makes a huge impact on your brand value. Your brand voice is the avatar that interacts with your customers the most. Be it the social media, paid campaigns, blogs, articles or the messaging of your website – these are the touchpoints that you have with your customers through the avatar. Every time a potential customer runs into these touchpoints, they are meeting your brand values through the brand voice. These points establish a connection and help converting visitor into customer who shows interest in your business.

But curating a brand voice out of thin air is difficult. You will hit the existential question about your business – who are we?

Well, don’t worry because here we will help you to find out the answer to this question and build the foundation of your brand voice.

Personal or Business

The first and foremost step into crafting your brand voice is deciding what your avatar is. To clarify further, decide what position will your voice represent to your customers.

The two options are:

The business itself

An employee of the business, like Managing Director, CEO, Executive, etc.

Think about it carefully because both have immense success value. It will be the decisive factor of the tone and language of your content as well.

Friend or Mentor

The second aspect to decide is where does your business personality spectrum stand in the equation to the customers.

The two options are:

The fun friend

The matured mentor

Understand your business values and proposition, and you will understand which tone you want to set. Many businesses require a friendly brand voice to talk to the customers or visitors like a friend meeting over a coffee or bumping into a marketing conference; whereas, many brands communicate as matured mentors who aim to provide suggestion and help you in making life-altering changes.

If you are feeling that your brand avatar is neither particularly a friend nor specifically a mentor then don’t worry because there’s another spectrum you can look into. In several businesses, there’s an area where the tone needs to be bent accordingly. Sometimes you might be a friend and a mentor both together. So, understand and figure out where your business stands on the friend to mentor spectrum.

Easy Language or Jargon

Once you have figured out who your avatar is and what tone will it speak, it is time to decide what words your avatar will utter.

The two options are:

Easy language

Jargon

This is the spectrum where you pick whether you will be interacting in a language which is familiar to all or use niche jargon so that experts and those who are well-versed with the industry figure out what you are conveying.

To elaborate further many brands use an easy language to entice customers as they want to communicate to people who are not well conversant with the unique terminologies, while many prefer to use industry jargon when they want to communicate with people you are well equipped to understand the terms and their meaning. For instance, if you are reading a medical journal then you might come across words that you won’t understand because it is written for the audience who are related to the medical profession. Meanwhile, if you land on a shopping website, their language is easy to understand as they want to target everyone.

But it doesn’t necessarily mean your brand voice has to speak in either easy language or jargon. If you feel, you can get a point in between and use a blend of easy language with a hint of jargon and vice versa. It all depends on what you feel will work best for communicating with the customers and generating leads through them.

Well, these steps can be pretty confusing and evoke doubts in the mind of the customers. Your brand voice might change often even without you noticing it.

Targetorate Consulting specializes in brand strategy development, implementation of digital interventions and communication, measurement and improvement – all aimed at making your brand’s voice effective, impactful and reachable to the target audience.

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Great content can fuel your digital marketing campaigns and drive traffic to your website and social media pages and educate your prospective customers and convince them to buy your products or take your services. Do you have your Content Marketing plan? We create thought-provoking content for every step of your customers’ journey. Our content wizards fuel your campaigns with compelling and highly engaging content with targeted keywords that not only generate sales-ready leads but builds a connection between you and your potential clients. We develop a robust content strategy before crafting content for your business, and every piece of content created by our team has a purpose and fits right into the content strategy. Get in touch with us! Visit https://bit.ly/2FyfgTu and get your best plan today!

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Video Marketing: 5 Irresistible Benefits You Can't Miss

It’s a fast-paced world, and choices are also fast-changing. In this situation, it is extremely critical to pitch your product or service uniquely and interestingly amidst the crowd of other competitors, who are vying for your prospect’s attention.

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Digitalization is not new and has been disrupting every business sector for a long time. But constant research and development and the ongoing technological evolution are spreading it like wildfire across every sector, whether its financial services, banking, retail, insurance, manufacturing, education or any other.

Digitalization or digital transformation doesn’t happen overnight and is a continuous process. But when one attains some of it the prospects of the business enlarges by multi-fold and outputs are easily heightened.

It is important to measure digital transformation progress because 70% of digital transformations either fail or do not fully achieve their intended goals. After all, the digitalization is not done effectively. It is necessary to measure digital transformation to take the right course correction regularly and improve the success rate.

While conventional metrics of revenue, expenses, and consumer satisfaction should all be ranked, businesses should move beyond these quarterly revenues, perimeter guidance and short-term tactical focus. Additionally, to functioning differently, it turns out that digitally determined organisations also use different metrics than their less digitally recognised counterparts. According to various survey reports, many of the digitally distressed haven’t appropriately shifted the way to measure additional success. Alternatively, they often rely entirely on traditional business success metrics, to the elimination of new digital transformation-related metrics that have the capability to deliver more insight to company leadership.

Board of directors typically seek benefits, costs and prospects of following a digital transformation plan, or of not doing anything at all. To do this they require a set of key performance indicators (KPIs) to scale digital transformation progress.

Measure What Matters There’s no benefit in measuring the extra and irrelevant to business. When it comes to making digital KPIs, it is advised to keep it simple. Don’t build a KPI hierarchy but choose KPIs that can be easily measured and track 5-9 metrics. The actual value of any metrics lies in its ability to impact business decision making.

Keep a track on the following aspects and you will get the right metrics:

Return on investment (ROI) Cost control Quality Productivity and agility Customer satisfaction and experience Innovation Pilot/PoC Results These will help the leaders to pull the levers in the business, keep customers happy, change as per market needs and stay ahead of the game, thereby, leading to success.

Digital transformation KPIs To estimate the achievement of a digital transformation strategy, the long-term plan needs to be divided into short projects with distinct KPIs. Usually, traditional indicators of revenue, costs and customer satisfaction are taken into account. However, much more is required. Very broadly these can be additional KPIs to contemplate:

Directed Towards The Business

Cost of marketing investment on digital channels Level of assistance and positioning of the business in the market Level of digital development, training and expertise of associates, partners, employees and executives Division of revenue from digital channels Contribution and engagement of business departments in digital initiatives Focused On Customer And Business Administration

New customer acquisition frequency Increased user experience Improving customer participation in digital channels Decreased time to market for new products or services Shift in customer/user response Focused On Innovation

Innovative approaches being deployed and their level of progress New products or services launched on the market and their percentage of revenue New business standards fostered for various markets New applications, technologies and innovative solutions implemented Focus more on your journey Stop comparing yourself with others. You might do some analysis to comprehend what is out there, but your transformation is possible to be different from everyone else’s. You might have particular business, industry, or market quirks that make a copy and paste means improbable. Having your own digital transformation KPIs that are customized and well designed for you is a great benefit.

Beyond all, digital transformation is an impressive journey. You will eventually learn about the performance of your initiatives and gradually, the performance of your business. The variety of a transformation journey is different for all and is a head start towards a better future state.

In order to keep your digital transformation KPIs simple and useful, you need experts, who will guide you with the best. Targetorate Consulting is there to help you out.

As the best boutique business consulting firm, Targetorate Consulting has been serving mutiple clients all across the world with the best digital transformation services. When the competition is high, and the need is immense, then it is smart to partner with the best. Get in touch with us today!

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Technological innovation is giving rise to waves of positive disruption for businesses all across the globe. Innovation and business transformation driven by digital technologies are paving new opportunities for businesses as well as the society. Digitally transformed businesses have become accessible to a broader audience, regardless of their size, nature and location.

This Digital Transformation improves cost-efficiency and generates higher revenue. And not just these, it also enhances productivity, creating a distinguishing mark for the business. The striking combo of digital technology and business processes can produce extensive business improvement if deployed and managed correctly.

What Is The Digital Transformation Of Business? Digital transformation is the intense revolution of business operations, proficiencies, and business models to influence existing opportunities and new ones with the help of digital technologies. It attributes the adoption of digital tools and methods to attain short term as well as long-term business goals.

The digitalization is a composite and multifaceted method. It describes a colossal cultural as well as a functional shift in the workplace, improving every aspect of the business. The digital transformation of the business helps the leaders to have an insightful rethinking of how to execute and utilize technology and resources to alter business processes and performance for the betterment.

Getting accustomed to the digital transformation is indeed fascinating. However, greater attention is invested in the ‘digital’ part, rather than the ‘transformation’ part. The convenience of just buying the right software to immediately improve productivity is tempting. Yet, mostly, digital transformation is more about how the company works together with other internal processes in sync with each other and embrace the technological shift.

As per the reports of McKinsey’s Global Institute’s Industry Digitization Index, the potential for digital transformation has just begun. Europe is functioning at only 12% of its digital potential, while the United States is only doing slightly better at 18%. Digital transformation has a holistic impact on the business.

Digital transformation affects almost every aspect of business operations, including people, their abilities, work capabilities, and culture. Additionally, it also includes methods that involve responsibilities, plans, approaches, and workflows.

Digital transformation creates a well-connected workplace culture and helps in achieving various business strategies and goals by implementing the latest innovative tools. The ultimate outcome of digital transformation is to have established the strategic route, risk craving and budget, rate of change, agility, and technology enablement.

The Importance Of Digital Transformation For Businesses Here are some business and operational returns that business owners can expect with the adoption of digital transformation within their businesses:

Well-Thought Decision Making When a business owner has enough, well-organized data gathered from digital transformation tools, there’s a better decision-making process. It leads to a higher success rate, brand awareness, and accomplishment of other significant business goals. Thus, information flow so vital for a business, which is enhanced by digital transformation.

Enhanced Efficiency With automation and enrichment of business processes, the digital transformation makes operations faster and smoother, thereby escalating the whole business efficiency.

Advanced Profitability Estimating profit margins without digital transformation is impossible. To increase profits, businesses need access to more resources that further augment their efficiency and hence the productivity. Digital transformation enlarges the reach and efficacy of the businesses, thus, increasing the ROI and taking it new levels of achievement.

Improved Market Infiltration The enhanced efficiency and improved decision-making, and the flow of market penetration due to digital transformation evolve the business into being more competent. This aids the businesses in developing a vast customer base, checking regular customer satisfaction, and evaluating constant profit margins.

Superior Customer Experience One of the primary objectives of any business is customer satisfaction and ways to increase it. To do this, business leaders need to scale and comprehend metrics relevant to the notion, which is extensively supported by digital transformation. With an improved customer satisfaction rate, the digital transformation success rate of the company also increases.

Lacking proper technology in this era of digital transformation leads businesses to deter their productivity and destroy their revenue generation. Thus, it is always better to seek expert help, who will guide you in your digital transformation as a partner with aligned ideas and thoughts. As per a study, 32% of the IT decision-makers have witnessed that digital transformation impacts revenue with a substantial 23% increase. Moreover, with a high level of digital transformation, revenue has risen 1.5 times faster than the average. This also means more economical costs and higher capital productivity.

As a global digital transformation enabler, Targetorate Consulting understands how digital transformation is crucial for businesses in today’s competitive world; and have designed the services to meet the unique needs of the businesses. Through the digital prowess, Targetorate Consulting transforms your business functions, processes, assets, activities and models. Partner with us today!

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Increase Your Conversion Rate With These eCommerce Personalisation Techniques

Your eCommerce website might be driving a lot of traffic, but is it converting to paying customers?

In today’s digital landscape, competition is fierce. And this has risen the difficulty level for new visitors’ inflow and converting visitors to paying customers for maximising ROI from acquisition marketing.

Either you can study and learn the various marketing tactics, which are complex and time-consuming or take the help of experts. Digital Marketing companies have experts who know exactly what to do, how to do, where to do and when to do.

So how to reduce the bounce rate and friction, and convert those new visitors into customers and then loyal customers?

Here are some eCommerce personalisation techniques that will help you hone your customer journey for maximum conversions and boost your customer experience.

Dynamic Banner The banner image is the first thing visitors sees when they land on your online store or eCommerce website. It acts as the hero who grabs the customers’ attention and tells them about your offerings and business. It is also one of the deciding factors for visitors to stay on your website and become customers or move on. It is a good idea to transform your banner into pieces of dynamic content that will allow you to appeal to the new visitors with the images that are most likely to intrigue their interest, boost their confidence and keep them to your website.

New visitors like contextual data. It is recommended to customise and personalise your landing banner with product recommendations that are apt for the current weather or season as per the visitor’s location. Another impactful idea is to provide tailored delivery details according to the visitor’s country and local currency if you have a global business plan.

Product Propositions Providing product propositions is an old technique, but it works miracles. Even a survey report showed that product recommendations can generate sales uplifts as high as up to 11%. In order to guide your visitors towards the product pages, nudge the new visitors with products that might spark their interest.

When customers don’t get to try or touch or see the product in flesh, they tend to get influenced by the other shoppers. Thus, display your best-sellers, trending products, and it will influence the potential customers to make the purchase. Don’t forget to recommend new arrivals and impact the customer’s built-in expectation that something new is better than what came before.

It is necessary to personalise the browsing experience of the visitors based on their real-time activity so that the visitor gets what they are seeking and convert to a customer by buying them.

Data Capture This is of major importance as you will understand your visitors better and provide them with a customised journey. One of the significant ways to capture data is by displaying a popover with discounts or some offers in exchange for email details once your visitor has spent some substantial amount of time browsing your online store.

Also, provide personalised offers to your customers. For instance, if your customer is a student, give a student discount, if your customer is visiting on a special day give a discount for that particular day, etc.

Social Influence Once your visitors have made it onto a product page, now it is time for you to encourage them to add that product which they have been looking into for a long time to their shopping cart. Use social influence to make their purchase decision quick and easy and stop them from bouncing before adding the item to their cart.

Include user-generated content in your product pages to help the new visitors imagine how the products will work in their life and show inspiring images of real people using the products.

Studies prove that one in two customers do extensive research, and after a lot of comparisons make the purchase. Moreover, half of the customers watch for ratings and stars when making a purchase. So, it is better to show customer satisfaction with real-time stars, reviews, ratings and boost the customer’s confidence to complete the order.

Creating a FOMO and urgency with a message highlighting how many customers are viewing the product or only a few items are left in stock will also lead the customer to put the product in the cart right then.

Countdown Timer When your customer has added the product to the cart, it is time to speed up their purchase process. It is a right idea to alert the shoppers with a countdown timer of express or next-day delivery with detailed information about the procedure. Don’t try to distract the customer or feed him/her with too many unnecessary details, otherwise, they might abandon your cart.

All of these are seemingly simple but beneficial tactics. They work best, when implemented under expert supervision. Targetorate Consulting provides the best high-end guidance to personalise your online shop to boost your conversion rate. Along with customization tactics, we provide you with marketing techniques that will help you drive more and more customers to your website and increase your ROI.

So, it is time to take expert help and relax.

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The Key SEO Metrics You Don't Want To Miss?

Search Engine Optimization or SEO is an important aspect of a website. It helps you in ranking your website on Google Search Engine, build relevant content assets, branding and quality lead generation. Also, SEO forms the centre theme of impactful and long-lasting Digital Marketing.

Furthermore, SEO also involves using several tools to gauge the various data that can tell you the number of website visitors, the origin of the visitors and whether they are opting in for your offerings, services or products, website structure, website backend issue and many more. The right SEO metrics help you in making the right marketing strategy to get an effective outcome. But what are the most important metrics to track that will help you to achieve your goals?

Let's start now! Organic Traffic Let’s start with the basics. If you want to know whether your spending on SEO strategy is working at par or not, then you need to take a look at your organic traffic metrics. So, what is organic traffic? It is the number of website visitors who are visiting your pages from a search. Neither you pay for them nor you refer them through another website, these organic visitors find you by hitting search on Google. This organic traffic is extremely important as it presents an overview of how well your rankings are and what is working best for you. Implement Google Analytics and keep a check on your organic search sessions, bounce rate, new visitors, page sessions, etc.

The Keywords That Are Boosting Your Rank The Keywords that you are ranking for is a metrics that determine your positioning based on the keywords that you have put without any serious efforts. For instance, if you are a matchbox supplier or matchbox manufacturer and you are ranking for a key phrase ‘matchbox’, then it is great because the matchbox is definitely one of your offerings, and therefore, you get an initiation point to decide what are the other keywords you want to rank for. Use Google Search Console to get the list of keywords that your website is currently ranking for.

The Keywords You Wish to Rank For Your website can rank for multiple keywords, and the more keywords you rank for, the more benefits and business you get. Some keywords would help you to get more customers and make a huge difference for the business. For instance, if you are a matchbox manufacturing company, then ranking for the key phrase ‘matchbox manufacturers’ will be more beneficial than ranking for the key phrase ‘matchbox’ or ‘matchbox supplier’. This is the reason you need to track the keywords that you will want to rank for. There are advanced tools to help you deep dive and see how many searches certain keywords have for every month. This will help you to plan an opportunity to rank for the ones that you want.

Alexa Ranking Ranking on voice search, depending on your industry is a big deal. It has monumental results on the business output. While ranking on Google is important, ranking on Alexa is equally necessary. In a survey, 48% of consumers claimed that they use voice searches for websites. While 85% of this 48% uses phone voice searches, 39% uses Google Home or Amazon Alexa. Voice searches are a big deal in future, and you must start taking care of it from now. Multiple advances tools can provide you with various SEO analysis like competitive website analysis, keyword research information, and more depending on how significant your Alexa search ranking is.

Page Speed Many put this aspect at the backseat. But in reality, this factor of your SEO should be high up. Page speed has a huge impact on the bounce rate of your site. The bounce rate is basically the percentage of website visitors who clicked off from your website after a few seconds of their visiting. It is kind of a negative rating to Google, who feel your content is not what the visitor is looking for, thus Google will slowly push you back and replace you with something more relevant. Not only the bounce rate due to the page speed will impact your google ranking, but nowadays Google is pushing SEO rankings down if your page speed is slow. Page Speed Insights by Google is a great tool to understand the page speed of each of your webpage.

Social Traffic It is essential to track social traffic of your business as you are putting time, money and effort into the social media strategy and you want the call to action statements of your posts to convert inro website visitors. The social traffic will highlight if your posts are working or not and whether you need a new social media strategy. In today’s day and age, social media plays a significant role in boosting website visitors. You can track the how many visitors you are getting from channels like Facebook, Instagram, YouTube, LinkedIn, Twitter and others from Google Analytics and work on your next social media strategy for better outcomes.

Backlinks To Your Competitors’ Site Vs Yours Backlinks of your website are essential and beneficial to your business. It shows how good and enticing your content is. Good content can give you quality backlinks, which means that post is valuable to other websites to cite in their content, thereby boosting your post up in the search rankings. While you keep an eye on your backlinks, don’t forget to check your competitor’s website backlinks, because then you would understand what the shortcoming in your content is. There are multiple tools to check backlinks, and you can make your website stand out amongst others.

Organic Conversions This metrics is going to define if your SEO strategy is moving forward or not. You might have 10,000,000+ customers but, your strategy is in place if 10% of them are converting into subscribers or customers. Organic conversions give you an insight into how well your content is targeted and motivating visitors to opt-in as customers and subscribers.

SEO can sometimes get cumbersome and tedious, but it’s an extremely significant aspect to boost your business. It gets easier when you have experts to guide you and take care of all the metrics and prepare an effective strategy and help you profit from it. And Targetorate Consulting is the appropriate digital consulting firm you need to take care of your SEO activities effectively and affordably. With more than 2 decades of experience and 200+ clientele, Targetorate has been helping clients achieve goals with high-end SEO services. Partner with us and get the best SEO service at an affordable rate.

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