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Panel discussion - Women in design and the glass ceiling

- Another work-life balance debate rather than what skills women bring to the table

Overall thoughts

Theme: Change - broad one though analysed in many fascinating lights.

- Create change beyond aesthetics - the responsibility of design in India (K.V Sridhar) - are brands all becoming more socially conscious about doing good work?

- Design is still new to India. We are a number-driven society. If we can't see figures do we see the value? Through online analytic, especially if a digital idea, can we predict the impact of an idea? As designers we don't follow through on the impact of our designs - we should. Use these as case-studies

- Presentation styles > paper-metres, animation

- Success is not a point but a path. Fire. Ready. Aim model vs Ready. Fire. Aim. // Create ecosystems not egosystems

- the importance of play as a means to inspire

http://straythoughtsondesign.wordpress.com/2013/09/04/where-are-the-numbers/

- women in design and the glass ceiling

- data visualisation and the impact design can have on a business

- Is everyone a designer? It's not about photoshop and illustrator, it's about the problem you solve

- Human-centric approach, rather than brand-centric

Creative Review - One of the best curated and best organised design festivals in the world

The focus seemed less on presenting a slate of stars though more people with unique insights.

- KV Pops & Tan - Social issues through ad campaigns

- Karin Fong - inspiration and process involved in designing film titles

- Sarang Kulkarni of Mumbai-based typographic studio White Crow spoke of developing a standard typeface

- Are we here to discuss the social issues or creative ideas to highlight them #kdy13” you can't have one without the other

- Brit Dominic Harris (Cinimod Studio) told the audience about creating massive LED lighting installations

- Dharamveer Khambog, rickshaw-driver turned inventor

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

- Examples weren't just trusting clients, big budgets and high creativity > they had budgets - sales that had doubled, footfalls that had trebled and social media interactions > designs ability to transform businesses

- design doesn't have to be expensive

- irish - Paul Hughes & Olivers Jeffers

- the only place where furiously typing on your phone during a talk is actually encouraged.

D1 - Simon Sankarayya - AllofUs

- Money doesn't matter

- Inspiring words by Alan Watts > http://vimeo.com/63961985

- Better to have a short life, doing what you like, Than a long life spent doing things you don't like

- unplug yourself & let your mind wander -

- great ideas cost nothing

- 'everything deserves to be the best it can be'

- 'think about the brands you want to work on, and those you don't'

- 'everything has more consequence than ever'

D1 - Joao Cardoso Fernandes - VIEW Isobar

- #skyrec

- #thereturn > injured NBA player by adidas

- 'How can we bring usefulness in everything we do for brands, clients, consumers?

- Start your own company and call yourself a creative director

D1 - Margaret Stewart - Product Design, Facebook

- Stewart 'Approach design as human-centred and human-driven. People are all that matter

- Viral videos are often ''things that the entire human population has in common - that make us a human family."

- The tighter you hold on to your original idea the less likely you are to let it go

- The better you are at your job, the less people notice.

- open and adaptive, simple and humble, human centric and universal - the essentials of large scale change

- 'quieter, even mundane ways design can create change

D1 - Andy Goodman - Fjord

- "It has to be beautiful because that's how we're going to make a successful product."

- Social Media and Banking #thingsthataretakingovertheworld

- New marketing model - take care of your customers and they will take care of you

- Under promise, over deliver

- 'Trust is one of the hardest things for a brand to build and the biggest thing to lose.'

D1 - Vassilios Alexiou - Less Rain

- Mentions one hack-day a month for lots of business types

#skyrec

D1 - Laura jordan Bambach - Dare UK

- The revolution will not be televised

- 'It's possible to create amazing change in the industry - and it's necessary'

- SheSays an org for creative women

- 'Modern brands become meaningful through action, not advertising'

- CAAN(T)

D2 - Paul Hughes - Ten Meters of Thinking

- Verbing the noun design

- It's not about moving forward or back. It's about moving inward.

- 'We are moving from egosystems to ecosystems'- 'use capacities in a common task that reduces ego and create products for a becoming existence

- We awaken when we see the world through leadership

- "Whatever you create, connect it to the world."

10metres of thinking philosophy

- success (it's not a point but a path. You don't reach it but move towards it) // Success is a path. Design is the future.

- difference between change and transformation (changing patterns of organisations)

- the new leader (and definition of work) > 'theres a new form of leadership. the individual is king'

- levels of design

- You're with a cougar, a cobra and a client. And you have 2x bullets. Where do you shoot?

- We can't analyse the future but we can design it

"We can analyse the past and design the future. The future is the only thing we can change. When we look at the world, we understand there are both negative and positive forces working at the same time. If there's a job description out there that's common to us all, it is, 'Target work that works in the positive way'. But it's difficult because the journey is not forwards or backwards but inwards. This means that we have to first change ourselves and challenge ourselves. Once that happens, we're on the path to success," said Hughes.

http://www.campaignindia.in/Article/355386,kyoorius-designyatra-2013-the-difference-between-8216change8217-and-8216transformation8217.aspx

D2 - KV Pops & Tan Yew Leong - Leo Burnett & The Storytellers

1. The responsibility of design in India

making responsible choices in our communication can address damaging stereotypes

The responsibility of visual communication in putting forth the kind of images we want to reflect. He spoke of making informed, responsible choices to address gender roles and gender stereotypes in India to help create a society that treats men and women as equals. His ads for HDFC life do just that- they take a situation that most Indians think of as male territory and work a girl or a woman into it, reflecting the reality most Indian advertising seems to ignore- that women DO work. That they DO earn their own money. That marriage may not be their sole aim and priority. That they do more than stay, saree clad in a kitchen worrying about the most nutritious breakfast for their husbands and children. Leo Burnett could have stuck with themes of planning for sons’ education and daughters’ marriages, but they chose not to. They chose to create change.

Communication is about what you communicate to people and the way you choose to do so

If we were consistently exposed to visuals that suggested that there were more ways to live than the ways we consider ‘acceptable’ would we open our minds to those too?

http://straythoughtsondesign.wordpress.com/2013/09/09/the-visuals-we-put-forth/

- 'Purpose. Passion. Entertain'

- 'If you have to interrupt them, then you have to entertain them'

- 'Our children are colourblind, shouldn't we keep them that way?' http://www.youtube.com/watch?v=UehSJlOQj2I&feature=youtu.be

- Petronas work

D2 - Karin Fong - Imaginary forces

- God of war

- Opening titles for Boardwalk empire

- 'Children are natural surrealists'

D2 - Tim Greenhalgh - FITCH

- Play, branding and rich experiences

- Lego - kids create the models and put them in the window display

- Asian paints

- We've moved into the age of brand as experience. Key are inclusive relationships, dynamic marketing, and engaging stories

- Stores of the future will be more about exploring and dreaming, not locating

- We use the digital world but must not forget we live in a physical one, we're made of matter not bits and bytes (Joao F)

- PHD > Physical, Human, Design > seamless brands create signature experiences

D2 - Susant Pattnaik - Innovator

- 20year old indian innventor

- 'Success is when people look you up on Google instead of Facebook.

D2 - Girish & Sarang - Ek TYpe

HandpaintedType - Hanif Kureshi

D2 - Bart Kresa - BARTKRESA design

- Projected environments

- Coldplay at Hollywood Bowl

- Humble

D3 - Oliver Jeffers - Own studio

Promo > http://vimeo.com/57472271

- journey, concept, passion, conviction and charge

- picture books / storytelling

- irish

D3 - Dharamveer Kamboj - Innovator

- Indian (Haryana) agri innovation at its best > creates natural jams, juices in-bulk and within an hour

- Human stories always add a new dimension to design innovations.

But without a doubt, the highlight of the conference was Dharamveer Khambog, a Haryana farmer turned Delhi rickshaw driver turned inventor. He’d returned to his home village to care for his family and had noticed that other villagers were laboriously hand-pressing fruit and plants such as amlas and aloe vera to extract the juice. Unable to afford the machines already available, he decided to invent his own. The result: a rudimentary-looking yet effective structure capable of extracting oils and essences from herbs, fruits and other farm products. He spoke in Hindi which I could barely understand but had the audience in stitches: a combination of his shrieky speaking manner, comic timing and his turn of phrase (“So I returned to my village to care for my sick sister, and my wife told me she wouldn’t sleep with me until my sister was better”). But then, when the moderator asked him if the invention had a name, Dharamveer, his chest puffed with pride, told the audience of design and branding experts that yes, the machine did indeed have a name. He’d chosen to call it Multipurpose Fruit Pressing Machine.

http://www.aartibetigeri.com/2013/09/03/designing-indias-future-the-2013-kyoorius-designyatra/

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