Crappy Use of Flatirons in a Logo: BoulderCast
This one gets so many demerits - the one huge saving grace itâs thatâs itâs not a souless corporate entity that is ironically not about outdoors, open space, the environment, or the preservation of nature (or Weed, or Drugs), but just some dude that really likes meteorology, whose audience really wants to know when itâs going to snow, so weâll let this pass - since a professional designer was not involved, but still: I am going to make fun of it:
Worst part is that the logo is the First, Second and Third Flatiron, pretty true to form. Youâve now entered the realm of every other logo in Boulder. Fine.
But imposed right over the photo you traced to make the logo? Kind of hilarious - that is some lazy shit.
That you managed to call your thing, âBouldercastâ and not, âBoldercastâ as is the unwritten rule that things in Boulder start with Bolder and not Boulder. Also, what the fuck is a, âBoulderâ (adjective) take on weather? How about a BOLDER take take on weather? See how clever we are? See how it looks like you donât know how to spell âBolderâ, but want to actually use that as the word?
Then thereâs the, âSomehow integrate the flag of Colorado in an unimaginative wayâ and this logo gets a failing mark: Youâve literally misspelled your own site in your own logo. See the red C? Good! See the yellow part? That could represent an, âOâ! like in the official abbreviation of, âColoradoâ Maybe Iâm bullshittinâ you, but reread that last sentence, then look at the logo, and try not to see, âBoulder Coastâ. Which is an odd idea in a doubly landlocked state.