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[thekararenee3-blog]

Is It a Trick or a Treat?

Chipotle has been known for their clever marketing tactics, and during the month of October, they were nothing short of brilliant ideas. For Chipotle consumers, October was all about buy one get one free burritos. At the beginning of the month, Chipotle offered consumers to participate in an advergame that consisted of matching cards together. You probably guessed right as to what players were matching; Chipotle’s fresh ingredients! If you completed the matching game within a minute you were rewarded with a buy one get one free coupon (Thrillist.com).

As a consumer this may seem like a great deal but in reality Chipotle is gaining more rewards out of it. Firstly, social interaction is extremely important for successful marketing strategies. Getting your consumers involved in connecting to the brand is putting an interest and desire on their minds to consume. Secondly, as for the ingredients used in the burritos, Chipotle is actually overpriced in the first place, allowing them to make a lot of profit off of one burrito. Chipotle can afford to let go of a few ingredients, in return for service. While many people may not have visited Chipotle in the month of October, the limited time coupon drew them into the restaurant, meaning more unexpected business for Chipotle. Lastly, while you are brainwashed to believe you are getting twice as much in the buy one get one free deal, chances are that you are actually receiving smaller portion sizes. When price goes down, so do the goods. Price and quality will almost always be equivalent. Don’t let this “treat” trick you.

https://mobile.twitter.com/kjohn51/status/791806569642098688?p=v

[thekararenee3-blog]

‘SugarBabes’ Sell ‘SugarBear’

Celebrities are some of the best sales people in this world. Let’s be honest, if you see your favorite celebrity using a certain product, odds are that you’re going to buy the product, or at least look into it. This is exactly the type of social media marketing that SugarBear Hair is using. SugarBear Hair is a vitamin that you can take daily to maintain hair health and increase growth. SugarBear Hair sends their products to mainstream celebrities that have thousands of followers on Instagram and asks them to advertise their product.

SugarBear Hair uses demographic segmentation when choosing which celebrities to advertise their product. Their demographic is young adult women who make known to care about their appearance. Some of the chosen celebrities for this product include women from the Bachelor, Savannah Chrisley and Kylie Jenner to just name a few. This technique has worked time and time before, “The department store chain had paid 50 fashion influencers between $1,000 and $4,000 each to flood Instagram with photos of themselves in the dress without requiring disclosure of the compensation. The posts reached more than 11 million users and the dress quickly sold out” (Truth In Advertising). When you see these celebrities using the product, it makes their followers want to buy the product in hopes that they too will be more like their idols. This is especially smart on SugarBear Hair’s side in the sense that they realistically are not doing any of the work. Rather they place the product and their brand name in someone else’s hands and let the celebrities bring in all of the profit.

https://mobile.twitter.com/kjohn51?p=s

[thekararenee3-blog]

‘Ice Cream’ Do Not Eat Blue Bell!

You’d be lying if you said you hated ice cream. But if you’re craving it right now, Blue Bell may not want to be your go-to choice. Blue Bell has been one of America’s favorite brands of ice cream for decades now, but news recently was released of Blue Bell recalling a few of their ice cream flavors due to “a batch of edible cookie dough that may contain listeria” (CNN Money); and this is not the first time. While this is bad enough news in itself, the viral spread of the news turned social media into a storm.

Twitter has especially eaten this topic alive. Word-of-mouth is a huge part of marketing and can essentially make or break a company name. Unfortunately for Blue Bell, they have become a trending topic on Twitter. This means that the listeria issue with their ice cream is one of the most talked about topics on the Internet. Twitter posts explaining their sorrows about not being able to eat their ice cream along with others stating their feelings about rejecting Blue Bell for good are just some of the action that is taking place on Twitter. Blue Bell is taking the punch, but their Twitter handle is responding to these posts with social media zombies forwarding everyone to find more information on their website. With all of the negative word-of-mouth Blue Bell has a lot of customers they need to win back. What will Blue Bell’s service recovery entail this time?

https://mobile.twitter.com/kjohn51/status/779034029303664640?p=v

[thekararenee3-blog]

Let’s Taco ‘Bout Genius

           Ever noticed there was no taco emoji? Well Taco Bell sure has. In fact Taco Bell has been petitioning for a taco emoji since 2014 and since then has developed over 33,000 signatures (AdWeek.com). To celebrate this long awaited milestone Taco Bell has surely taken advantage of the moment and created a hit social marketing campaign. So what happens when you combine a few of millennial’s favorite items together? Pure magic.  Taco Bell combined tacos, emoji’s and Twitter by asking followers to tweet to @tacobell with an emoji of a taco and any other emoji they desire. Taco Bell will in return respond to your tweet with a GIF that is related to a taco and the other emoji they preferred.

           This is pure genius by Taco Bell as it combines so many different aspects of social media to simply get your mind thinking about tacos. If you were to look at Taco Bell’s twitter feed you would see that for the past few days this #TacoEmojiEngine has been taken over by taco GIFs.

           Participation is a social media-marketing tactic that has increasingly been successful to get a brand name trending. While this tactic referred to as social customer relationship management, can be extremely risky, the risk was well worth it for Taco Bell. As curiosity rises for people to wonder what a certain combination of emojis will create, they are encouraged to reach out to Taco Bell, which in turn is free advertisement on thousands of people’s Twitter feeds along with building a relationship with the customers. Well played Taco Bell. Now show me a GIF with a taco and the dancing salsa girl.