For more on Rolex watches, visit the Swiss Wrist blog.
"I'm Dorothy Gale from Kansas"
2025 on Tumblr: Trends That Defined the Year
Three Goblin Art

★
tumblr dot com

❣ Chile in a Photography ❣
KIROKAZE
taylor price
wallacepolsom

ellievsbear
untitled
Sweet Seals For You, Always

@theartofmadeline

⁂

oozey mess
No title available

izzy's playlists!
PUT YOUR BEARD IN MY MOUTH
No title available
Noah Kahan

seen from United States
seen from United States
seen from Austria
seen from Georgia
seen from Switzerland

seen from Malaysia
seen from United States

seen from United Kingdom

seen from Malaysia
seen from Romania
seen from Russia
seen from Saudi Arabia

seen from Malaysia
seen from United States

seen from Indonesia
seen from Malaysia
seen from Argentina

seen from Mexico

seen from Indonesia
seen from Mexico
@theluxuryoftime
For more on Rolex watches, visit the Swiss Wrist blog.
BollywoodLife gives you an exclusive scoop about the two lovebirds Katrina Kaif threw a surprise bash for boyfriend Ranbir Kapoor, who turned 32 on Sunday (September 28). But that wasn't the only t...
Time is money and in this case, very big money, as Christie's brought the hammer down on the most expensive Rolex wristwatch ever sold at auction.The rare 19...
Spotted on the wrist of James Bond, Steve McQueen, Eric Clapton, and an innumerable list of other notable figures, the Submariner is patently Rolex’s most talked-about watch. The Submariner reference 6024, the first reference in the series, was launched in 1953 and, prompted by its indomitable looks and functionality, was a sensation in the realm of deep-sea diving from the start. In 1954, at the Swiss Watch Fair, the Sub was introduced to the public. Since then, the Submariner has undergone countless changes in terms of size and shape, but Rolex has still preserved many iconic aspects of the design, such as the uni-directional bezel and the easily identifiable Mercedes hour hand.
REPOST: The simple reason Apple Watch will never replace Rolex
When Rolex and its fellow Swiss watchmakers faced quartz technology in the past, they were able to survive and thrive in the midst of such challenge. Now, traditional watchmakers are facing so-called ‘smart watches,’ including the Apple Watch. Find out how brands like Rolex will stand up against these new contenders from this Fast Company article.
In 1983, the two leading Swiss watchmaking groups convened for an emergency meeting in Biel, Switzerland. The goal of SSIH and ASUAG was simple: to figure out a joint strategy to combat an alarming trend that in just two years had bankrupted a third of all Swiss watch manufacturers: quartz technology.
The solution was to consolidate the two groups, and it led to the creation of Swatch. Today it's still the largest watch manufacturer in the world as well as the supplier to almost every high-end watch brand out there, up to and including Rolex and Patek Philippe. Recognizing they couldn’t hope to compete on functionality and lower prices with the quartz industry, the two financially troubled Swiss groups did something very old-fashioned, which was to change the way they marketed watches. Specifically, they moved from a functional approach to an emotional one. Swatch wasn’t about telling time; even a sundial tells time. Instead it was about fun, fantasy, youthfulness, and individuality.
Thirty years later, I can't help but wonder whether this old strategy of appealing to emotions over functionality still works.
Last year Samsung rolled out the Galaxy Gear, Sony its Smartwatch 2. Last month it was the Moto 360. And now Apple finally announced the eagerly anticipated Watch, which is expected to appear on peoples’ wrists early next year. Will unlimited access to all your apps, maps, social alerts, and messaging condensed into a single Star Wars-looking device be such a slam dunk that it knocks the industry sideways, just as quartz technology upset the analog industry? Are watches really about telling time, or do they provide users with something else entirely?
For years now I’ve worn a Rolex. I’ve never cared much for the thing either. My Rolex loses three minutes of time almost daily and the calendar function is completely hopeless. Will I rush out to replace it with an Apple Watch? No. The fact is, most businessmen see a luxury watch as one of the Big Three mandatory items, the other two of course being a well-cut suit and a necktie.
Photo: Flickr user hypo.physe
Image Source: fastcompany.com
Along with my Rolex, for years now I’ve carried around an American Express Centurion card, better known as “the black card.” I’ve managed to convince myself that I carry the Centurion because of its amazing array of benefits--a dedicated concierge and travel agent, personal shoppers at Saks and Gucci, various hotel privileges and so on. When I tell people this, my own voice sounds strange to me, as though even I don’t believe myself.
Recently, I opted out of the card. Amex no longer wished to honor the points they’d given me over the years--poor service, from my point of view--so I replaced it with a Visa that offers more than double the points. Great, I thought, which is when the loss hit me. What was I losing? Status. What would people say when I slapped my candy-rainbow-colored, devastatingly commonplace new credit card on the table? Nothing. All the self-importance that black card gave me was now history.
I’ve made it my life’s work to point out how as human beings we are almost entirely irrational. And though it might be cool that your watch calculates everything from how many potato chips you've eaten to the time left on your parking meter, remember that having a watch isn’t about what it does, it’s about how it makes you feel.
Time after time studies show that our emotions will always triumph over our rational side. This perhaps justifies why fashion is still a big deal, but it also shows why the strategy Swatch laid out decades ago is still unbeatable–-even, I predict, by Tim Cook. At the end of the day, human beings are emotional creatures. We crave status and recognition by our peers. Which is why the Swiss watch industry continues ticking along, with its understated yet essential message about our true concerns as we wade through life. What watch is that guy over there wearing? Is it stylish? What does his watch say about him? Do I like what it says about him? In short, forget the minute hand and the second hand. In the world of human emotions, time stands still.
Swiss Wrist sells online new and pre-owned Rolex watches for men and women. Browse its latest offerings here.
A TOWN centre jewellers' has turned back the hands of time by introducing an extremely rare Rolex made more than 80 years ago. The silver hallmarked Rolex Prince is described by East Grinstead Watch...
'Gifts for the boy.'
REPOST: Manny Pacquiao Recovers $585,000 Gold Rolex Watch Left in a Hotel Restroom
Boxing champ Manny Pacquiao has recovered his $585,000-worth gold Rolex wristwatch, which he accidentally lost during a stay at a posh hotel in Manila. There are currently only 11 models of the said watch that exist around the world, with some owned by other high-profile personalities, such as Brad Pitt, Prince Charles, and Kobe Bryant.
Manny Pacquiao from the Philippines attends a news conference at Venetian Macao in Macau August 25, 2014. Pacquiao will defend his WBO welterweight title against Chris Algieri of the U.S. at the Venetian's Cotai Arena in Macau on November 22, 2014. | Image source: ibtimes.com Eight-division title holder Manny Pacquiao posted on Monday night that a very expensive gold Rolex watch that he left behind in a five-star hotel in Manila was found. He made the post on his Facebook page from the Venetian Hotel and Casino Macau where he is on a six-city promo tour with opponent for Nov 23, Chris Algieri. Pacquiao posted on Friday about the loss and offered a P5 million reward for the finder. He pointed out that it is more expensive than a Ferrari. In an earlier post, Pacquiao said the watch costs $585,000, but it is not water-resistant, so he took if off when he washed his hands but forgot about the timepiece. The boxer said the watch, which he had reported to Rolex as lost, is 100 per cent insured, and one of only 11 such watches made in the world owned by celebrities such as Brad Pitt, Bill Gates, SM Malls President Hans Sy, Kobe Bryant, Prince Charles, the former Prime Minister of Thailand Thaksin Shinawatra, Cambodian Prime Minister Hun Sen and a Dubai prince. Pacquiao did not provide details on who found the watch and if the P5 million reward he promised would go to the lucky chap. While it is public knowledge that Pacquiao is a billionaire - being the richest congressman in the Philippines - with expensive homes and cars, he really doesn't flaunt his wealth.
Swiss Wrist, Inc. is an online authority in purchasing and selling pre-owned Rolex watches. For inquiries, visit this website.
Give the gift of time with Swiss Wrist. Swiss Wrist is a leading online retailer of new and used authentic luxury watches. The company has gained a large loyal base of customers from around the ...
And that's because they were never made that way. But George Bamford, founder of Bamford Watch Department, is happy to help make them a reality. After seeing no more than six other guys sporting
New Deepsea marks director James Cameron's 2012 dive to ocean floor.
Swiss Wrist has an online hub for customers interested in selling or trading their timepieces.
Over the years, Swiss Wrist has gained a loyal following of luxury timepiece aficionados looking for the best deal on pre-owned Rolex models.
They say important people wear Rolex watches, but how important do you need to be in order to get a special Rolex watch made in your honor? That is something that doesn't happen very often and in modern times Rolex has been particularly conservative about their product development process. Rolex may have some of the biggest names in sports on their list of brand ambassadors, but none of those people have received special watches made for them.
Four watches showing Rolex's development of the diving watch since the early 1970s go on sale at Fellows auction
For Swiss Wrist, time is indeed gold. Swiss Wrist is a leading online provider of fine, authentic...
REPOST: Rolex - 1914: a milestone in watchmaking history
2014 represents the centenary of Rolex's precision wristwatch, a veritable achievement in timekeeping that has cemented the brand's place in history. This article from W The Journal gives a brief retrospective on this historic moment.
Image source:WTheJournal.com
In 1914, the Kew Observatory in Great Britain granted a “Class A” certificate to a wristwatch for the very first time. This major achievement by a small Rolex watch astonished the world and marked the advent of the modern precision wristwatch. Until then, such a certification, which attested to the highest chronometric precision, had generally been awarded only to large marine chronometers after extremely rigorous tests. Rolex was the first to prove that a wristwatch could be just as precise as a marine chronometer – something that was scarcely believable at the time. This performance would contribute significantly to the rise of the wristwatch. On the strength of this success, Rolex would become the world’s largest manufacturer of chronometer-certified wristwatches. The brand perfected the concept of the modern watch in 1926 by inventing a waterproof Oyster case to protect the movement and then, in 1931, by developing the self-winding Perpetual rotor movement. Today, all Rolex Oyster models are officially certified chronometers, the heritage of the pioneering role played by the brand in bringing precision to the wristwatch.
A feat of miniaturized precision
By obtaining the very first “Class A” rating certificate for a wristwatch from the Kew Observatory near London, on 15 July 1914, Rolex accomplished an exploit that would forever change the destiny of the modern watch. A feat of miniaturized precision, this first chronometer wristwatch met with flying colours the British observatory’s demanding criteria, the most stringent in the world: 45 days of tests, in five different positions and at three different temperatures (ice-cold, oven-hot and ambient). For the first time in history, a wristwatch fulfilled the requirements expected of the best marine chronometers. These navigation instruments, whose precision was used to determine the position of ships at sea (longitude), could not deviate by more than a few seconds per day without putting the safety of the ships at risk. The Rolex wristwatchchronometer certified by Kew 100 years ago recorded an average daily rate of only +1 second.
Image source: WTheJournal.com
The wristwatch gains legitimacy at Kew
The man behind this feat was Hans Wilsdorf, who founded Rolex in 1905. By obtaining this first chronometer certificate from Kew, he demonstrated that, in terms of precision, a small wristwatch made by Rolex could rival the best of timepieces – including pocket watches, which were the norm at the time. In those early days of the 20th century, no one had yet managed to design a truly reliable and precise wristwatch. Wristwatches were not favoured at the time, as the small mechanism could not compete with the regularity and reliability of the larger pocket watch movements. However, since the beginning of his career, Hans Wilsdorf had been firmly convinced that the wristwatch would be future of the watchmaking industry. He devoted the energy of his youth to eliminating all the weak points of the wristwatch. The quest for precision was his first objective. This visionary entrepreneur was firmly convinced that precision was essential to secure the acceptance and popularity of the wristwatch.
From autopian dream to the chronometer wristwatch
Nearly two centuries after John Harrison designed the first marine chronometer, Rolex targeted equal precision for a wristwatch. The first success came in 1910 when the brand succeeded in obtaining a chronometer certificate for a small watch from the Official Watch Rating Centre in Bienne, Switzerland. In 1914, Rolex designed and produced a chronometer wristwatch whose precision equalled the most sophisticated measuring instruments of the era and had it certified by the Kew Observatory. Its performance was unheard of; endorsed by the most prestigious official observatory in the world, it would contribute decisively to the rise of the wristwatch. Until then, making the wristwatch into a reliable, robust, highprecision device had been the stuff of utopian dreams. But Hans Wilsdorf demonstrated that precision in a small format was not only conceivable but also achievable. This distinction by Kew was an official recognition of the highest world-class quality for Rolex and held the promise of a bright future for the wristwatch. From then on, to maintain its leading position in the manufacture of high-quality precision wristwatches, Rolex made it a point of honour to develop mechanical movements that were certified as chronometers by observatories and official watch rating centres.
The rise of the wristwatch
While officially certified by chronometer certificates, the precision attained by the Rolex wristwatch remained much more vulnerable to shocks, dust and humidity than that of pocket watches. Therefore, Rolex’s next objective was to design a perfectly waterproof case to protect the movement and maintain its certified precision. This was accomplished in 1926 with the invention of the Oyster, the world’s first waterproof wristwatch, thanks to an ingenious patented case system featuring a screw-down bezel, case back and winding crown. The name, Oyster, was inspired by its capacity to remain indefinitely submerged in water without risk of damage. It was not only waterproof, but also dustproof, for dust is a formidable enemy of watch movements. To further perfect its watches, Rolex developed in 1931 the Perpetual self-winding system, which winds the mainspring via the action of a free rotor driven by wrist movements. There was no longer a need to wind the watch manually with the winding crown, a critical point for maintaining waterproofness. This self-winding system, also patented, ensured a constant power reserve and regularity of rate. The Rolex Oyster Perpetual thus accumulated three fundamental qualities: it was precise, waterproof and self-winding. These advantages would provide an extraordinary stimulus for the Swiss watchmaking industry and the contemporary mechanical watch.
Image source: WTheJournal.com
Rolex, historic leader in timekeeping
A true pioneer in chronometer wristwatches, Rolex made certified precision its signature. By the early 1950s, Rolex had manufactured nearly 90 per cent of all chronometers officially certified in Switzerland since 1927 — the year specific criteria for wristwatches were introduced. When, in 1951, the regulations changed and it became compulsory to obtain chronometer certification from an official body, Rolex went further and made sure its movements obtained certificates bearing the citation “particularly good results”. This distinction gave rise to the famous phrase still inscribed on Rolex dials today: “Superlative Chronometer Officially Certified”. Since the creation of the COSC (Swiss Official Chronometer Testing Institute) in 1973, special citations are no longer given on the certificates. But the signature on Rolex dials remains as a reminder that since the early 20th century, Rolex has played a central role in the development of the modern precision watch. The brand’s leadership in chronometric precision continues to the present day, as Rolex is the largest manufacturer of chronometer-certified watch movements in the world.
Peruse the selection of after-market used and other second-hand Rolex watches in the Swiss Wrist website.